eBay Opens Its Site to Third-Party Developers
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eBay is opening its site so third-party developers can integrate
applications directly into eBay Selling Manager, an online tool for managing
and tracking listings on eBay.
It’s expecting a flurry of sales optimization apps.
It says 700,000 professional eBay sellers subscribe to
Selling Manager, which has previously consisted entirely of applications
developed by eBay in-house.
Third-party applications built using eBay Web Services account
for roughly 28% of all eBay.com listings.
eBay is promising independent developers tighter and more
lucrative integration with the site. It said finding and subscribing to a
third-party application or feature in Selling Manager will be identical to how
eBay-developed widgetry is offered on eBay.com.
Developers have to meet site standards for trusted buying
and selling experiences. Once approved, they have a shot at subscription-based
eBay’s Developers Program reportedly has more than 70,000
Meanwhile, eBay’s little friend PayPal will be opening a new
Developer Central portal (www.paypal.com/devcentralbeta) next month,
designed to help developers support what it called growing merchant demand for
The portal is supposed to offer 25 APIs for sending and
receiving money online, making refunds, managing subscriptions and tracking
transaction histories along with pre-packaged sales presentations, customizable
datasheets and case study collateral to help developers sell integration
projects; best practice advice about responding to requests for proposals
(RFPs) and tips on effective marketing; sample code; training and education
materials about online payments; and forums to exchange ideas with the PayPal
team and fellow developers.
PayPal has also introduced a new Recurring Payments API expanding
subscription billing, and a new Reference Transaction API to support repeat
customers. See www.paypaldeveloper.com/pdn/blog?blog.id=devblog.
PayPal claims to have 35,000 active developers and 300 Certified Developers in its Developer Program.
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