Since the social business movement has grown in popularity, email has become something of the ugly duckling of professional communication. It’s almost seen as a dirty way of conversing with someone, with advocates suggesting that email should be done away with in favour of more open and collaborative methods, such as an enterprise social network.
Of course, for most professionals, that hasn’t happened at all. Even within organizations that have enterprise social networks, email remains the primary means of communication. A recent report by Cisco into communication within the public sector in Asia has confirmed that email is still king when it comes to internal comms.
The report saw over 100 senior officials from governments in Australia, Malaysia, India and Singapore quizzed as to their communication styles and preferences. You can see from the chart below that email remains top of the pile in terms of importance, outscoring both internet and intranet.
Maybe it’s time to appreciate that email is unlikely to go away completely and to begin being a little bit more accepting of it as a medium of communication?Original post