In the web designing industry, symmetry is a renowned concept that is typically associated with
balancing and ordering different elements of a web page. It's a fundamental designing principle
that is all pervasive in nature, and that's the reason why we find it so fascinating. Using symmetry,
visual artists can achieve a sense of balance and harmony in their design. The outcomes of such
type of design are not only aesthetically pleasing, but they also spark your artistic impulse. By
organizing visual data, a design looks more clear and effective to the core. This symmetry is followed in various conversions of documents also.
While symmetry isn't a new concept in the realm of graphic design, but it's definitely becoming
gaining momentum. The proliferation of different devices, platforms, and designing elements have
further strengthened its relevance to create things in an appealing way.
Symmetry exists in a number of forms, however, the most commonly used are- Rotational,
Reflection, and Translational symmetry. Each type of symmetry has its own importance and
expression when integrated into the design. By mirroring the halves of a design, they add flow and
moment in a design.
Different Types of Symmetry in a Web Design
1. Rotational Symmetry
Also known as radial symmetry, this type of symmetry is achieved when an object is being rotated
around a center point in equal degrees without any change. When you rotate an object evenly
around the center, it becomes easy for you to create two, three, four, and more symmetries. The
main idea is to add movement to a design while making an object move at a specific location. The
total number of positions in which the object look exactly the same is known as the symmetry
Some of the finest examples of rotational symmetry include, the logo of Mercedes Benz with 120º
rotation. The logo showcases 3 lines of symmetry. In fact, the logo of “Aerosmith” is a clear
example of two-point rotational symmetry. In order for it to be rotational, the logo has to rotate
2. Reflection Symmetry
Reflection symmetry is also known as bilateral symmetry, and is used to create reflection of an
object around its central axis. Reflection symmetry is great for producing mirror effect, simply
because the object here is demonstrated as if it has two sides. This kind of symmetry can take
either vertical or diagonal direction or anything in between.
Reflection symmetry can be used to group similar elements so that a uniform experience can be
This is a clear example of reflection symmetry. The mountain has a very clean appearance and it
looks as if it is floating on a mirror.
3. Translational Symmetry
In its bare bones, translational symmetry is obtained by moving identical elements either
backward or forward that are positioned equally. In simple words, the translational symmetry is
achieved when an object is re-positioned while maintaining its exact orientation. It is also known as
crystallographic symmetry and is mainly used in borders to sustain complex patterns. This kind of
design creates a sense of motion in a design. If you own a website that makes use of repetitive
elements, then translational symmetry is perfect for you.
Elegant Segulls' official website is the finest working example of translational symmetry. It's worth
noticing the use of logo, navigation, and tagline that are centered on the website. There are also
other header elements that are designed keeping symmetry in mind. The translational symmetry
is visible in a subtle manner throughout the website and it looks engaging as well.
Use of Symmetry in Web Design: Examples for Inspiration
Below is a list of some great websites showcasing the practical implementation of symmetry in
website of IWC portrays a perfect blend of translational and reflection symmetry. Many elements
and content blocks are centered and at the same time stay proportional from both ends to create
Symmetry isn't only about balancing the elements, but also about keep the clutter out of a design,
and the official website of Foodly does make a strong impression for this. The website does not
overflow the content, but keeps it simple. This gives its layout a symmetrical appearance.
Beanstalk's official website is praised for its horizontal symmetrical look. It's worth noticing the
use of content elements at the top and bottom of the layout which are further translated
horizontally to complete the look.
design is the
example of reflection symmetry. For its major part, the content is centered, and would match up
perfectly if folded half. Though, you can also see the use of asymmetrical elements for visual
hierarchy and distinction. For example, the “TG” stamp serves as a break in the symmetry.
Symmetry is an evoking concept in web design, and works well when it comes to add a sense of
order in a design. As an integral principal of web design, symmetry enables designers to come up
with lively and unique designs that create a “wow” experience and bond their visitors emotionally. However, the symmetry followed in conversion of
PSD to HTML
documents can also be a effective strategy to make a fine responsive design.