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Embrace Symmetry in Web Design to Enchant Your Users

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Embrace Symmetry in Web Design to Enchant Your Users

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In the web designing industry, symmetry is a renowned concept that is typically associated with  balancing and ordering different elements of a web page. It's a fundamental designing principle  that is all pervasive in nature, and that's the reason why we find it so fascinating.  Using symmetry,  visual artists can achieve a sense of balance and harmony in their design. The outcomes of such  type of design are not only aesthetically pleasing, but they also spark your artistic impulse. By  organizing visual data, a design looks more clear and effective to the core. This symmetry is followed in various conversions of documents also.

While symmetry isn't a new concept in the realm of graphic design, but it's definitely becoming  gaining momentum. The proliferation of different devices, platforms, and designing elements have  further strengthened its relevance to create things in an appealing way. 

Symmetry exists in a number of forms, however, the most commonly used are- Rotational,  Reflection, and Translational symmetry. Each type of symmetry has its own importance and  expression when integrated into the design. By mirroring the halves of a design, they add flow and  moment in a design. 

Different Types of Symmetry in a Web Design 

1. Rotational Symmetry

Also known as radial symmetry, this type of symmetry is achieved when an object is being rotated around a center point in equal degrees without any change. When you rotate an object evenly  around the center, it becomes easy for you to create two, three, four, and more symmetries. The  main idea is to add movement to a design while making an object move at a specific location. The  total number of positions in which the object look exactly the same is known as the symmetry  order.  Some of the finest examples of rotational symmetry include, the logo of Mercedes Benz with 120º  rotation. The logo showcases 3 lines of symmetry. In fact, the logo of “Aerosmith” is a clear  example of two-point rotational symmetry. In order for it to be rotational, the logo has to rotate  around 180º. 

2. Reflection Symmetry

Reflection symmetry is also known as bilateral symmetry, and is used to create reflection of an  object around its central axis. Reflection symmetry is great for producing mirror effect, simply  because the object here is demonstrated as if it has two sides. This kind of symmetry can take  either vertical or diagonal direction or anything in between. 

Reflection symmetry can be used to group similar elements so that a uniform experience can be  provided.  This is a clear example of reflection symmetry. The mountain has a very clean appearance and it  looks as if it is floating on a mirror. 

3. Translational Symmetry

In its bare bones, translational symmetry is obtained by moving identical elements either  backward or forward that are positioned equally. In simple words, the translational symmetry is  achieved when an object is re-positioned while maintaining its exact orientation. It is also known as  crystallographic symmetry and is mainly used in borders to sustain complex patterns. This kind of  design creates a sense of motion in a design. If you own a website that makes use of repetitive  elements, then translational symmetry is perfect for you. 

Elegant Segulls' official website is the finest working example of translational symmetry. It's worth  noticing the use of logo, navigation, and tagline that are centered on the website. There are also  other header elements that are designed keeping symmetry in mind. The translational symmetry  is visible in a subtle manner throughout the website and it looks engaging as well.

Use of Symmetry in Web Design: Examples for Inspiration

Below is a list of some great websites showcasing the practical implementation of symmetry in  web design. 


The official  website of IWC portrays a perfect blend of translational and reflection symmetry. Many elements  and content blocks are centered and at the same time stay proportional from both ends to create  reflection symmetry. 


Symmetry isn't only about balancing the elements, but also about keep the clutter out of a design,  and the official website of Foodly does make a strong impression for this. The website does not  overflow the content, but keeps it simple. This gives its layout a symmetrical appearance. 

3. Beanstalk

Beanstalk's official website is praised for its horizontal symmetrical look. It's worth noticing the  use of content elements at the top and bottom of the layout which are further translated  horizontally to complete the look. 

4. Typographisme

This web  design is the  finest   example of reflection symmetry. For its major part, the content is centered, and would match up perfectly if folded half. Though, you can also see the use of asymmetrical elements for visual  hierarchy and distinction. For example, the “TG” stamp serves as a break in the symmetry. 

To Conclude

Symmetry is an evoking concept in web design, and works well when it comes to add a sense of  order in a design. As an integral principal of web design, symmetry enables designers to come up  with lively and unique designs that create a “wow” experience and bond their visitors emotionally. However, the symmetry followed in conversion of  PSD to HTML   documents can also be a effective strategy to make a fine responsive design.  

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