This month was a month of tech shakeups and analyst reports. Read on to find out more…
Why people don’t use Yammer
Another shakeup at Microsoft, this time involving Yammer, sparked commentary on the success of this enterprise social network bolt-on the company acquired back in 2012. David Roe pulled no punches in his article for CMSWire, The problem with Yammer is people don’t use it. He quotes David Lavenda from Harmon.ie who states that the problem with Yammer is that people simply won’t use it, or any other social network for that matter. Lavenda is quoted as saying “Part of [the problem] is because it is seen as a separate piece […] I’ve got my I’ve got my Office stuff, I go Lync, I’ve got OneDrive, then I’ve got Yammer and its all very disparate.” Roe explains that the issue is that all the elements that people are working with are disassociated in users’ minds, even if they come together under a single banner like Office 365.
Ernie Smith for Associations Now comments on this same topic in his blog post Enterprise social networks: A chicken and egg problem. Ernie argues that the reason users aren’t taken with Yammer is because social tools not yet good enough replacements for email. He cites IDC statistics that show the annual growth rate of enterprise social networks was around 23 percent per year over the past five years, compared to the same stat as 42 percent just two years ago. He argues that as take-up slows, this creates a chicken-and-egg conundrum for many offices. He states, “If you’re the only person in the world with a fax machine, it’s not very useful, is it? It’s the same deal with every form of communication, ever, and a social enterprise platform is way harder to seed than, say, Facebook.”
We believe that it’s not simply a matter that people are tied to email, but instead that they have an extra step to take that is out of their natural work routine. HighQ Collaborate automatically posts to the activity stream for you – there is no extra step. The platform automatically socialises working in real time as you’re doing it.
Collaboration drives transformation
In his article for CIO, Enterprise collaboration will drive digital transformation, Matt Kapko rounds up new research by Altimeter Group which shows that technology has been an enabler for transformation in businesses, but only when aligned with a bigger mission. Kapko quotes Altimeter’s principal analyst Brian Solis who explains that companies focused on the bigger picture are asking questions like how technology can enable them to achieve new things and what’s different about customers today versus yesterday. With the right information and foundation in place, technology becomes an enabler, not the answer. This is a point we make frequently on the HighQ blog, as it is key to remember that the culture of organisations must be one of collaboration and productivity in order for collaboration technology to make any impact.
A recent study by AIIM highlighted the importance of collaboration within businesses. John Mancini, president of AIIM, pulls out the key points from the study in his article for CMSWire, Support teamwork in a mobile and cloud environment. John pointed out that 93 percent of the executives surveyed said they believed internal collaboration was either “crucial” or “very important” to their business. This, he says, goes to show that collaboration is the lifeblood of the way we do business today. Technology is important in supporting collaboration however, and John explains that progress of cloud based file sync and share services has helped IT support for teamwork within and beyond the firewall take major strides. The ability to easily link these services with third parties, and the support by intuitive apps have aided this. But security issues linger, he states, both on device security and connectivity with on site systems, with many still only reaching consumer grade security, which does nothing to safeguard business systems.
John caveats that it’s no use opting for a draconian approach to locking down systems. If organizations reject flexible, easy to use collaboration tools, users will fall back on their own devices and applications, he says, which fall under the IT department’s radar and leave the business system open to a potentially serious security risk. We wrote about this topic in our blog post Bring Your Own Device: The facts where we explained how to mitigate against security risks of the growing trend of employees using their own devices for work.