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Enterprise Edition Enables Advanced Multi-platform Channel Aggregations, Analysis and Campaign Management

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Enterprise Edition Enables Advanced Multi-platform Channel Aggregations, Analysis and Campaign Management

The latest version of Pyze's flagship platform brings advanced capabilities for cross-app aggregation, third party integrations, and personalization.

· Mobile Zone ·
Free Resource

Pyze intelligence and marketing platform enables mobile and web app businesses to organically grow users by automating segmentation, personalization, engagement, and conversion. The latest version of the Pyze Growth Intelligence platform, the Enterprise Edition, provides growth automation campaigns, automated segmentation, and visual queries, enabling enterprises to influence user behavior across applications, platforms, web, mobile, and desktop channels.

Pyze was founded with the mission to provide marketing automation and intelligence-based tools to app publishers of all sizes. Its flagship product, the Pyze Growth Intelligence platform, automatically correlates data from multiple sources using machine learning and deep contextualization to cluster users based on common traits and behavior helping clients to see a greater return on their marketing automation investments with the realization that data intelligence is critical for its clients' success.

To address the growing frustration with manual data analysis at large enterprises and brands, Pyze is releasing new capabilities that automate cross-app analytics, campaigns and personalization with Pyze Enterprise Edition to enhance user engagement and growth with the following methodology:

  1. Use and Behavior Analytics - look at anomalies, shifts, trends, and patterns for cohorts and groups to enhance retention and reduce churn.

  2.  Automated Segmentation - segment based on loyalty, monetization, attrition risk, dormancy, and churn to deliver the most relevant content.

  3. Contextual and Mobile Marketing - improve loyalty, convert under-monetized, re-engage those with high attrition risk and resurrect churned customers.

  4. Growth Automation - onboarding, activation, engagement, retention, and resurrecting users based on intelligence-driven workflows.

  5. Personalization Intelligence - every experience and interaction for experts, novices, loyal, dormant, whales, and minnows based on app-defined dimensions.

Pyze Enterprise Edition provides enterprises and large brands with the ability to conduct advanced multi-platform (iOS, tvOS, watchOS, iMessage apps, Android, React Native, Xamarin, and Unity) data aggregation and multi-channel campaign management across digital properties to provide a seamless user experience.

With Pyze Enterprise Edition, marketing and product owners now have the control to aggregate data across mobile and web apps, run benchmarking reports and understand user behavior across all platforms, essentially making every product manager a data scientist.

In addition, Pyze has added support to its platform to ingest CRM, third-party, and customer data sets for use in conjunction with data collected from apps and websites for cross-platform automated segmentation, aggregation, analysis, and campaigns.

Pyze Enterprise Edition's new features include:

  • Cross-app Growth Intelligence – Automated segmentation using intelligence explorations, event funnel analysis, and personalization are now available across multiple apps, websites, and data sources.

  • Cross-app Visual Queries – Visual queries enable product owners to perform multi-dimensional aggregative analysis and benchmarking on business metrics, without using a query language or an external data visualization tool.

  • Cross-app Growth Automation Campaigns – Define dynamic and growth automation campaigns across multiple apps, websites and data sources.

  • Data Import – Import user traits for analysis in automated segmentation, funnels, personalization and growth automation; import real-time and historical usage data and events from customer data sets.

  • Data Export – Export campaigns and personalization tags to third party systems like the Salesforce Marketing Cloud and other proprietary systems; export raw, processed, and events data to external systems like Amazon Kinesis and Redshift.

“We’re responding to the growing demand from enterprises and brands for help to solve the big challenges of engaging and retaining users across mobile, web, and other channels,” said Prabhjot Singh, co-founder and president of Pyze. “We’ve added significant intelligence capabilities so enterprises can easily utilize our growth intelligence solutions to meet their business goals, regardless of whether they manage a few apps and digital properties or thousands.”

“Real-time visibility of key business metrics across mobile and web apps, and across verticals, geographies and resellers, is immensely important for our business,” said Rama Kuppa, CEO of StoreONGO, a leading platform for rapid application development and delivery. “Our enterprise customers are excited to finally have a unified view of user behavior and actions across apps and back-end systems. The ability to execute automated campaigns across channels in real-time provides a significant competitive advantage to all of our customers.”

Topics:
mobile app ,mobile ,marketing automation ,mobile development

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