Checklist: Essential Factors to Consider While Switching to HTTPS
Are you switching to HTTPS? Click here for a checklist on the essential factors to consider while switching over to HTTPS.
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You’ve added an SSL certificate to your website. How can you preserve your website ranking while migrating to HTTPS?
If you’re an online business, your website’s search rankings are as crucial as your web security. Before you even install an SSL certificate, it’s important that you have it signed by a trusted certificate. Avoid self-signed SSL certificates — they will trigger browser warnings that both hurt your website’s traffic and its search rankings.
Many times, site owners are wary of an SEO ranking drop off when they migrate to HTTPS. In a lot of cases, there’s a misperception that SSL can hurt your current ranking. But, that’s not really true. While your rankings might fluctuate a tiny bit right when you first migrate, they will stabilize very quickly. If anything, you may see a little boost in search rankings. Google announced in 2014 that HTTPS is now a ranking signal.
To be frank with you, there’s also a way you can botch this and totally screw up your SEO if you do not perform a few essential steps after migrating to HTTPS. Below, we’ve put together a checklist of steps and actions you need to take to ensure you preserve your search rankings when moving to HTTPS:
- Verify your HTTPS website in Google and Bing webmaster tools
- Implement SEO friendly ‘301 Redirects’ on all HTTP pages
- Once the website is upgraded to the HTTPS version, update all internal and external links
- Update any HTTP links on social media platforms
- Configure a new sitemap with HTTPS links
- Update your Robots.txt file and resubmit to webmaster tools
- Configure canonical tags and make them point to the HTTPS version
- If you work with AdWords, update PPC landing pages with HTTPS version
- Keep both versions of your site in Google webmaster tools or keep a backup of Google Webmasters tools for future comparison and analysis
- Update your Google Analytics Setting
- Redesign or update links in newsletters with HTTPS URLs
- Make sure any plugins being used work with HTTPS URLs
- Evaluate the Mobile version of your website
- Double-check your website and page speed
- Update your blog links
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