Malcolm Gladwell made famous the notion that you require 10,000 hours of practice to become good at something. With the rising popularity of content marketing, does the same apply to blogging? Does the more you do it equate to the success you see in it?
A new Australian study might shed a bit of light on the matter. It didn’t look at blogging per se, but rather how academics gain status and prestige, and the role of publishing in that rise to the top.
“For reasons that are not totally clear, some people just ‘get’ the publishing game early in their careers, and it’s these scientists who are most likely to keep on publishing strong research,” said Professor Corey Bradshaw, Director, Ecological Modelling of the University of Adelaide’s Environment Institute.
“We were really surprised,” said Professor William Laurance of James Cook University in Cairns, Australia, who led the study.
“It doesn’t matter if you go to Harvard or a low-ranked university. If you begin publishing scientific articles when you’re still a graduate student, you are far more likely to succeed in the long run.”
So, in other words, those that published more frequently achieved greater success. What’s more, those that published most frequently typically started at an early age. This potency outweighed any advantages or disadvantages given by the university that each academic gained their PhD through.
Does the same apply to publishing in an online sense? Are the most successful bloggers those that produce the most content? Whilst I’m sure there are many outliers that we can think of that disprove this hypothesis, maybe it has some legs. Let me know your thoughts in the comments.