From Code to Customers, How Barclays Uses AppDynamics

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From Code to Customers, How Barclays Uses AppDynamics

A digital transformation has struck, making it necessary to deliver an awesome customer experience. Check out this neat use case from banking leader Barclays, and see how they are using AppDynamics.

Kevin Goldberg

Jan. 08, 16 · Performance Zone ·

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In the age of digital transformation, customer experience is the ultimate battleground. Every sector is striving to cater to their customers in effective and convenient ways. Therefore, the need to understand these customer journeys has never been more vital than it is right now — your company needs to provide the digital services yours users will get the most value out of.

To kick off our AppSphere Series, recaps and key lessons from the top presentations at AppDynamics AppSphere 2015, Peter Gott of Barclays talks about how he’s able to gain customer journey insights to better accommodate their users of Barclaycard.

“The right team with the right tools can make anything happen.”

Their challenges included:

Application issues impacting customers
Contact center efficiencies
Dev and Ops collaboration productivity
Developer productivity
Silo-ed software tools – expensive and inefficient

Their goals included:

Enable new paths to revenue with technology
Reduce customer impact due to technology incidents to zero by 2018

For Peter and his team, legacy IT systems were a burden to their innovation. Instead, they’re investing on next-generation systems that are able to power their digital objectives at scale. Peter goes on to talk about the benefits they see from AppDynamics including helping enable their move to DevOps, visibility into extremely complex systems, increased availability and productivity, and create a self-healing application.

Every vertical, not just financial services, is undergoing a radical digital transformation. Hear from Peter and his experience at Barclaycard in the video below.