Gamification Series Part 3: Advance Your Social Business Strategy with Gamification
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Gamification 201, our second webcast in our three-part series, is now in the books. If you missed it, don’t fear… you can catch the on-demand version here.
The webcast featured Community Managers from Hitachi Data Systems (Donna Garber and Nick Gable) and SolarWinds (Michael Torok) and was moderated by 7Summits (James Davidson). The community managers shared their unique stories on how Gamification was implemented in each of their communities and how it continues to play a critical role in the success of their external communities.
As Gamification 201 comes to a close, don’t forget what James Davidson mentioned in his opening of the webcast:
"Gamification should be a key part of your implementation."
"It should not be an afterthought and needs to be planned, managed, measured and adjusted as your company matures."
According to Gartner:
More than 70% of the world’s largest 2,000 companies are expected to have deployed at least one gamified application by year-end 2014.
However, Gartner also predicts that:
By 2014, 80% of current gamified applications will fail to meet business objectives.
So, continue to learn on ways Gamification can help you meet your strategic community goals.
Finally, I want to thank our speakers and audience members who made Gamification 201 such an outstanding webcast.
The final chapter in our three part series is Gamification 301:5 Ways Gamification Helps Advance a Social Business Strategy. The webcast will take place on Wednesday, April 16th at 10:00 AM PST and feature guest speaker Kim Celestre, Senior Analyst at Forrester Research.
In the webcast, Kim will discuss how Gamification can help advance your social business strategy, more specifically:
- What is Gamification and why it is essential in today's real-time environment
- Five ways to advance your internal and external social strategy using Gamification
- Examples of how brands use Gamification to drive and optimize desired action
Kim is an award-winning social media thought leader that specializes on social trends, challenges, and best practices that help marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities that shape exploration and buying behaviors.
Don’t miss out on this chance to learn from this award winning thought leader!
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