DZone
Thanks for visiting DZone today,
Edit Profile
  • Manage Email Subscriptions
  • How to Post to DZone
  • Article Submission Guidelines
Sign Out View Profile
  • Post an Article
  • Manage My Drafts
Over 2 million developers have joined DZone.
Log In / Join
Refcards Trend Reports Events Over 2 million developers have joined DZone. Join Today! Thanks for visiting DZone today,
Edit Profile Manage Email Subscriptions Moderation Admin Console How to Post to DZone Article Submission Guidelines
View Profile
Sign Out
Refcards
Trend Reports
Events
Zones
Culture and Methodologies Agile Career Development Methodologies Team Management
Data Engineering AI/ML Big Data Data Databases IoT
Software Design and Architecture Cloud Architecture Containers Integration Microservices Performance Security
Coding Frameworks Java JavaScript Languages Tools
Testing, Deployment, and Maintenance Deployment DevOps and CI/CD Maintenance Monitoring and Observability Testing, Tools, and Frameworks
Culture and Methodologies
Agile Career Development Methodologies Team Management
Data Engineering
AI/ML Big Data Data Databases IoT
Software Design and Architecture
Cloud Architecture Containers Integration Microservices Performance Security
Coding
Frameworks Java JavaScript Languages Tools
Testing, Deployment, and Maintenance
Deployment DevOps and CI/CD Maintenance Monitoring and Observability Testing, Tools, and Frameworks
  1. DZone
  2. Data Engineering
  3. Data
  4. Generating Values From Big Data Analytics for Your Business in 2017

Generating Values From Big Data Analytics for Your Business in 2017

Some ways to use big data to your advantage if you run any sort of online store or marketplace.

Ryan Kh user avatar by
Ryan Kh
·
Jan. 13, 17 · Opinion
Like (3)
Save
Tweet
Share
3.33K Views

Join the DZone community and get the full member experience.

Join For Free

With online shopping, everything a customer does is easier. There are no lines to stand in, no parking hassles, and even out-of-stock items are quickly handled with rain checks.

But there has to be feedback between what is going on with the customer and what the retailer does in response. Without direct personal contact on the sales floor, it can be very difficult to know which customers are getting what they want and which ones are becoming frustrated and leaving the site.

That's where big data comes in. These analytics enable retailers to track what people are seeking, where they live, how they pay, and much more, all with no additional action on their part. Good integration and analysis of the information they generate can be priceless as your business grows.

Let's look at how you can come up with big data for your online retailer.

Product Tracking

With such a huge range of products offered by many retailers, customers can be overwhelmed with choices. Equipping your site with auto complete can save visitors a great deal of time and energy. With auto complete, a user doesn't need to memorize a lengthy name to find something. Just a keyword or two is enough to get there.

For example, if you run an online auto parts store and a customer needs a long-named part like a blend door actuator, it's unlikely that the customer will get the whole name right. But if he or she can get the "blend" in there, the system will recognize it and suggest the full name. That will trigger the customer's memory--"yep, that's what it was!"--and the transaction will proceed. Tracking these searches can be a key part of your big data strategy.

Big data has also made arrest record apps possible. Intelius, BeenVerified, MobilePatrol and Mugshot Search are some of the apps that take advantage of big data. According to recent research from Ingram Micro Advisor, it is likely that big data will play an even more important role in background checks in the future.

Geographic Tracking

While some product offerings are independent of customer location, other choices are tightly linked with where they are being purchased. Obvious examples are outdoor gear that is suited to certain climates, but this is about more than just weather.

A good strategy for collecting and managing big data can go a long way toward profiling your customers in different parts of the country and the world. The improvements you can make from that point are endless.

Food is a good example. If you are a nationwide online retailer of food, you may see that certain areas have no local outlets for your products. That is common with beer and spirits, which may be in high demand by travelers who sample the product in one city and returned home to find their stores don't carry it. If you know that a popular microbrew that you carry isn't available in a certain market, you can tailor everything from advertising to shipping to make sure that customers there will make you their source.

Payment Tracking

People are creatures of habit and preference. They like to be able to do things the same way all the time. When they shop online, they like to use same payment method as they move from site to site.

Synchronizing with what they prefer to do is critical to keeping them in your customer base. They might complete their first transaction with you if checkout isn't to their liking, but they may not return.

Data analytics that track payment methods will help you streamline the process by offering the most in-demand methods and helping you create familiar interfaces that customers will feel comfortable using.

Big data can be generated from simple tools that can make a big difference in your site traffic, functionality, and profitability. A good marketing strategy should always employ data analytics that will give you the best chance to make the most of your business.

Big data Analytics

Opinions expressed by DZone contributors are their own.

Popular on DZone

  • What Should You Know About Graph Database’s Scalability?
  • Using the PostgreSQL Pager With MariaDB Xpand
  • How Do the Docker Client and Docker Servers Work?
  • Top Five Tools for AI-based Test Automation

Comments

Partner Resources

X

ABOUT US

  • About DZone
  • Send feedback
  • Careers
  • Sitemap

ADVERTISE

  • Advertise with DZone

CONTRIBUTE ON DZONE

  • Article Submission Guidelines
  • Become a Contributor
  • Visit the Writers' Zone

LEGAL

  • Terms of Service
  • Privacy Policy

CONTACT US

  • 600 Park Offices Drive
  • Suite 300
  • Durham, NC 27709
  • support@dzone.com
  • +1 (919) 678-0300

Let's be friends: