The mobile app development field is growing by leaps and bounds. Both Google Play Store and Apple’s App Store has over a millions of apps, but not all of them manage to secure a permanent space in user’s mobile phones. To know the reason why, you have to dig deeper into the analytics and reports.
Why Should One Use App Analytics Tools?
App analytics tools help to answer the following set of questions that determine the future and success of your app:
- How to improve app retention?
- Why are people uninstalling the app?
- How frequently people use your app?
- What kind of audience uses your mobile app the most?
- What percentage of users has ‘happy’ experience on first visit?
- How many users come back and revisit the app over time?
- Do they share the app reference with friends?
- Is there a scope to monetize any behavior?
In short, app analytics focuses on 5 measurement criteria: acquisition, activation, retention, referral and revenue. Detailed analysis of these factors will guide you to follow the right path to make your app reach the top position in the App Store. Scrutinizing the right metrics helps you to understand your users well, which eventually helps in improvising your mobile app for good.
Popular Mobile App Analytics Tools
Here’s a list of few popular analytics tools that have helped developers to understand the user’s behavior while using the app and make improvements to the app accordingly.
Thinking of analytics, Google is the first thing that comes to mind. It is made available to users free of cost and supports Android and iOS platforms. Considering the success, popularity and usage of its web analytics, Google lately came up with analytics for mobile apps too.
Users familiar with the use of this tool for web would not take much time to understand its mobile app version. This tool discusses following aspects in brief:
Behavior: How do people use your app? Which screens have maximum retention time? These questions are answered in the behavior section of Google Analytics.
Conversions: This section creates a trigger for every product that you sell and tracks all the conversions.
Audience: This section tells you about how many people use the app and out of them, how many revisit it for some or the other purpose.
Acquisition: The section gives you a clear idea of how new users browse through your mobile app.
Flurry, now acquired by Yahoo, is one of the oldest analytics platforms with the support for all major platforms including Blackberry, Windows, Android, and iOS. For analysis of each app, Flurry allows for the creation of up to 10 custom dashboard apart from the one classic one already offered.
From the ad network of Flurry, you can get a report on the performance of ads and money earned from it. The SDK used for Flurry is extremely light-weight and easy to install. Flurry provides data on conversion metrics (funnel), active users, retention rate, frequency of use and demographics. Owing to simple and sleek UI, Flurry is being used by Giants such as Facebook and Google to manage several mobile apps.
Featured as freemium and extending support to Android and iOS platforms, Apsalar provides a more focused view of advertising attributes. Apsalar with SmartTags lets you decide which
marketing campaigns are making money and which ones are useless. By providing effective ways to track, measure, segment and analyze the data, Apsalar aids in effective advertising.
The customizable dashboard of Apsalar lets you choose the data you wish to see at first. Apsalar accounts for analysis of events, funnels, real-time cohorts and revenue tracking. It also comes with a special tool to measure ROI of advertising campaigns and even target a specific group of users while advertising.
Apple App Analytics
Apple came up with an app analytics tool in 2015 to let developers know what’s going on at the backstage of apps. This tool focuses on 3 major aspects:
Retention: How many views did the app get in the iTunes is a useful piece of information for developers. Apart from that, Apple Analytics tool presents user’s retention graph sorted weekly for clearer understanding of user’s behavior.
Sources: ‘Where is traffic coming from’ is the question answered by this Apple tool in the ‘Sources’ section.
Filters: This analytics tool allows filtration by metrics such as app version to have a breakdown of segments and analyze performance of each in detail.
Facebook Analytics for Apps
This free analytics tool enables people to know what they can expect by providing a demo account that gives access to dashboard with demo data. This is a simple and intuitive platform to get information on all important metrics, cutting the unnecessary data to avoid making things look complicated on dashboard.