Depending on the size of your business, different factors will have more or less degrees of importance.
GetApp's research asked 1000 USA-based respondents from a group of small and medium-sized businesses a simple survey question: “When choosing a cloud-based solution for your business, what do you value most?”
The two key findings in the research were that data security was the most important focus at 21.2%, while scalability was a low priority at only 3.8%. Ease of use and affordability were the two next most important factors at 20.7% and 13.3% respectively.
When you put this data into perspective, especially amongst small to mid-sized businesses, these results make more sense. The top 3 factors all have a more immediate effect on the bottom line. Larger enterprises are more likely to be interested in scalability due to their ability to invest more capital.