Mobile is inherently a global phenomenon and launching an app in new geographical regions presents many unknowns. OEMs often develop different handsets for different regions, including differing hardware components that can affect the behavior of apps running on those devices. Mobile product managers, developers, and quality engineers need to understand which devices are important and what operating system versions are popular, in order to gauge how much to invest in developing new hardware and software configurations.
For example, in the United States, the most popular Android device is the Samsung Galaxy S5 running Android 5.0. However, launching the same app in Brazil you might find the most popular device is actually the Samsung Galaxy Grand Prime, or in China the Xiaomi Mi Note running Android 4.4. Both devices show network performance that is over twice as slow as the most popular device in the United States. As a mobile business,decisions need to be made as to how best deliver a 5-star app in those regions.
In addition to device and operating system market share, the directory contains performance benchmarks. The directory displays global device crash rates and latency information, as well as country-specific device performance.
The performance benchmarks allow organizations to gauge how well their app is running on various platforms. Mobile teams rely on Apteligent’s platform to address issues impacting user experience and to track performance issues over time, but now they can use this service to benchmark their app on various hardware and software configurations against the industry at large.
Updates to the directory are made daily, using a moving seven-day window to refresh the data. For more information, or to request a custom data report, go to data.apteligent.com/contact.