Over a million developers have joined DZone.
{{announcement.body}}
{{announcement.title}}

Helping Make Sense of the Algorithmic Distortions All Around Us

DZone's Guide to

Helping Make Sense of the Algorithmic Distortions All Around Us

In this opinion piece, learn about the influence and pervasiveness of algorithms in our day-to-day lives.

· Big Data Zone ·
Free Resource

Hortonworks Sandbox for HDP and HDF is your chance to get started on learning, developing, testing and trying out new features. Each download comes preconfigured with interactive tutorials, sample data and developments from the Apache community.

I know that few people understand what it is that I do as the API Evangelist, nor do they see the Internet-connected world as I do. While I’m not trying to influence people to see things as I do, I do want to help them see some of the algorithmic automation, distortion, and noise that is all around us. I do this through my storytelling, photography, and any other possible means. It's tough to get people’s attention over the noise, especially when you sound like the parents in Charlie Brown, wah-wah-ing on about the technology they depend on each day but makes almost no sense to them when it comes to seeing the profound effect it is having on their lives.

I’m always looking for analogies that help people understand how pervasive algorithms are and how they are shaping everything in our daily lives. This is why I distort the photos I use in my storytelling with machine learning. I’m always working to find movie references like Neo poking at the Matrix around him with his finger, or maybe like glacial run-off in a meadow, or the undertow at the beach. Algorithms are right under our feet, at our fingertips, profiling us, assessing us, routing, directing, and influencing us at every turn — so much so that we don’t notice, and when people talk about the influence that platforms like Facebook, Twitter, Instagram, YouTube, and others have on us, we just do not see it.

Algorithms are being used to understand everything we do so that the platforms and applications we have on our computers and mobile phone can sell advertising that targets us. These mechanisms have been hijacked by a select few savvy actors to manipulate folks beyond just commercial objectives — but because they are in alignment with these platforms business models, they have been embraced. Savvy technologists have learned they can manipulate people into buying their products, shifting markets, influencing elections, and much more through the algorithmic assault and manipulation of individuals online (and specifically, people who are pretty unaware that any of this manipulation is occurring, completely unaware of the degree they are being profiled, influenced, and manipulated — invisible, algorithmic puppet strings).

First Amendment Distortions

Let’s take a regularly recurring conversation I see on my Facebook regarding Facebook algorithms, APIs, and the First Amendment. I see many folks chiming in regarding Facebook’s move to censor (or lack of moves to censor) fake news and extremism on the platform, that this would be a slippery slope when it comes to the First Amendment. No, no it wouldn’t. As a business, Facebook isn’t beholden to the First Amendment, but it exemplifies the dangerous place we find ourselves in with algorithmic influence and manipulation. Taken from Wikipedia:

The First Amendment to the United States Constitution prevents Congress from making any law respecting an establishment of religion, prohibiting the free exercise of religion, or abridging the freedom of speech, the freedom of the press, the right to peaceably assemble, or to petition for a governmental redress of grievances.

The First Amendment does focus on restricting companies like Facebook when it comes to free speech. However, this doesn’t stop the conversation from occurring on Facebook and being framed like it is an actual debate, making it a very rich, and fertile ground for algorithmic, API-driven distortion.

Algorithmic Profiling

First, if you are participating in this conversation, you’ve been profiled and targeted. You have shared and commented on conversations related to the First Amendment, and most likely because of where you live, your levels of education, and working status, you been identified for manipulation on this subject — identifying that you probably have long forgotten your seventh-grade social studies class and haven’t refreshed your knowledge of the constitution or the amendments in many years. This is an opportunity to further manipulate you, shift your opinion on this subject, and much more.

Algorithmic Automation

Now that you are targeted as having specific beliefs and you fit a certain demographic, you will be targeted with advertising, articles, trends, and comments that reinforce your beliefs. The articles you see are automatically written, published, and syndicated by “bots” or scripts that bring them to life. They are trending because of automated networks of “bots” or fake accounts whose only purpose is to vote up, spread, and syndicate content. Trends are only trends in your view because of algorithmic targeting and automation. Throw in a flurry of comments that either support your views or that harass you because of your dissent, and you are easily nudged and kept in line. I mean, so many other “people” feel this way — it must be the truth.

Repeat and Repeat and Repeat

After you see enough articles on your timeline and conversations that your friends are having about this first amendment overreach by Facebook with their algorithmic changes, it becomes truth. It becomes “many different perspectives” on the First Amendment. These many perspectives drown out any reasonable thoughts you might have had on the subject. The facts of your seventh-grade class become distant memories, while the immediate algorithmic distortion becomes the truth. Hell yeah, Facebook is stomping on our First Amendment rights! Hell yeah, this is a slippery slope! Next, they are going to go after our Second Amendment rights! Filter out real stories and facts about gun ownership, and other truths.

This becomes the normal view in our Facebook bubbles and then gets reinforced when we head over to YouTube or we Google anything via search. When we check our Twitter accounts, the stories there back up this reality, too! And often with zero awareness regarding the ad network and behavioral targeting game that is happening. How the videos, images, articles, and trends I’m seeing are all gamed and target my belief system, working to keep us on an isolated journey while simultaneously making us think we have done the hard work to find the truth, despite everything we see being algorithmically profiled, filtered, and automated to manipulate me. If we don’t see the algorithms or ad networks, we will never see what is happening. If we don’t know what an API is, we will never see how scripted my world has become. It is just reality.

Take the topic of the First Amendment and apply to net neutrality. Tax reform. Stock markets. Banking regulations. Apply it to the list of topics you either care about or feel you have a grasp on. The videos, audio, images, and articles you’ve tuned into are all tailored to influence you. Not everyone wants to influence you as part of some deep state plot. Most just want to get you to buy their product, service, and ideology. It just happens though that a very dangerous minority have seen how exploitable you are. They’ve targeted you and have figured out how to pull the puppet strings. This isn’t just a left or right thing. This is a digital and market-driven thing. This is about keeping you in your bubble. This is amount artificially amplifying the things that scare you, frustrate you, and keep you from leaving your bubble. This is to keep you ignorant of the bigger picture. Resist. Get offline. Read books. Talk to people. Don’t trust anyone online.

Hortonworks Community Connection (HCC) is an online collaboration destination for developers, DevOps, customers and partners to get answers to questions, collaborate on technical articles and share code examples from GitHub.  Join the discussion.

Topics:
big data ,algorithms ,automation

Published at DZone with permission of

Opinions expressed by DZone contributors are their own.

{{ parent.title || parent.header.title}}

{{ parent.tldr }}

{{ parent.urlSource.name }}