Once in a while, out from our tech-oriented lives, we all have probably noticed the way technology is evolving with every passing day.
Though the announcement was made last year at the Google’s I/O in May 2016, Android Instant apps are back in motion as the company started their testing with Periscope, Viki, Buzzfeed, and Wish applications.
Call it bridging the gap between mobile apps and mobile web, or dawn of a newly defined app world; the concept of Android Instant Apps, by all means, is grabbing the attention globally.
But the question is:
Claimed not only to avail better prospects for Android app developers but also to enhance the experience of end users, instant apps are being looked forward to. However, the question linked with its potential benefits and probable threat to the prevailing native apps remains firm.
To be precise, The Verge describes Instant Apps as a 'lite' version of native Android apps allowing users to use features without downloading the application. This means that the end user can have features of an app as quickly as they click on a link and open a mobile web page.
What Needs to be Done?
Just like any other good innovation, even this won’t be falling directly into the laps of the people. Like any other tech trend, the work needs to be done from the developer’s end.
Before you get into any hustle, I would like to share that additional work will be required in background services, accessing unique device identifiers (IMSI, IMEI, Mac Address, Build Serial, and SSAID), and push notifications.
The benefits of modularizing the application can be reaped once the app has been streamed to a device, as only after this does the entire application get downloaded and find a space in the user’s smartphone.
How Will This Bring Change?
When we talk about the change here, we are primarily focusing on the change that it brings in the app world. While there’s a good list of perceptions and claims revolving around the testing, the true facts are still untouched.
However, just like any other tech innovation, the primary intention behind introducing Instant Apps is to provide ease to users. Let’s find out if it actually will be able to do so:
Ease of Access
As we talked earlier that the instant apps can be accessed through links. The user, upon clicking on the link, will be redirected to a mobile web space where they will be able to use the app features.
This will undoubtedly provide them a better experience, as they won’t have to go through the entire process of searching and installing the mobile application. Instead, they can access the app features with a simple click.
Now that the developers are aware that users have the right to judge the application before installing it, they’ll be more focused on bringing creative applications.
They’ll have to introduce a ‘lite’ version of applications which can provide them better user experience and prompt service. The users will be able to relish a new experience with this level of competency that will bring out the creative side of developers.
Ensure Before Using
The users will no longer have to first install the app in order to have the user experience and know the usability. They can get a sneak into many features of the application, and once they are satisfied with it, they can install the application for future use.
While on one hand, this will be benefitting them with the power to choose the right application, on the other hand, this will also be helpful for the developers as the retention rate will find a better position. Reason being only the satisfied users will be downloading the application and the chances of abandoning the application will subsequently decline.
Though this isn’t related to in-app user experience but with the introduction of Android Instant Apps the users will be saving a lot of space in their smartphone.
They can get rid of those unnecessary app downloads in order to find that one best application. However, we can presume that this user benefit will force the developers and enterprises to come with applications which not only serve with better user experience but also the ones that consume less space without compromising with features.
Save Time While Searching
Until now, if a user wanted to download an application, he had to surf through a massive list in order to find ‘that particular mobile app.’
However, with Instant apps, you can either Google the application and find it under the app section, or you can simply click on the app link and your smartphone will ask you whether to open it in the browser or in the app store.
At this stage, you can either use the application by opening it on the web, or you can go to the play store and download the mobile app directly.
Easy to Share
Sharing a great application with your near and dear ones used to call for a special application. However, with the advent of Instant Apps, the applications can be shared with the help of a link. This means your close ones neither have to surf through a list to find a particular application, nor do they need to install another app so as to share the app.
With Android's announcement of Instant Apps came the instant curiosity in the hearts of developers and users globally. Now we recently had the first look at what we can expect: a better experience for the end users and further reach for the developers and marketers.
While we still can’t confirm the acceptance rate from the developer’s side, for now we can hope and make presumptions based on what we saw.