Big data is finding its way into every industry and multiple aspects of every industry for the purpose of following trends, providing better security, and creating improved consumer experiences. Apple is making changes to its privacy tactics to ensure that Apple product users information remains safe. The data collected can be used to see what type of security features users want, what the most used security features are, and what type of information is cleared from device histories after entering personal information on mobile applications.
Differential Privacy Plan Integration
The differential privacy plans that Apple plans to integrate will create a better balance between user privacy and the type of data that is collected. Apple is planning to integrate ways of collecting large amounts of data without compromising privacy and security. What the process entails is collecting data without actually connecting to private user information.
In each bit of data to be collected, Apple will integrate random portions of “noise” to distract the collection process from connecting to individual users. Random questions or options may be thrown in to create a distraction, of sorts, where users can be anonymous with their answers and the collection process has no way of knowing if there is any truth to the answer given.
Data Collection Limitations
It doesn't matter that you have a blazing fast internet service, the data your device sends to Apple or any other provider should be capped. And now, limitations will be placed on the amount and type of data that can be collected from one single person. This idea comes from needing data to further expand technology and device functionality without knowing too much about an individual user. Not every piece of data or every word used on a mobile device is necessary for Apple to provide strong privacy during device usage, so capping the data collected is a good direction to go in.
Subsampling refers to collecting portions of pieces of data, such as keyword phrases. Random changes to data will change the subsampling process to collect alternate pieces of data for different results. An idea of how this would work is changing one or more characters of a typed word to make that word unrecognizable – similar to how most brands are asking users to create passwords. The encrypted data would be returned for analyzing further.
Unlocking Phone Processes
Apple will not even unlock a phone for the federal government, and the process to unlock an accidentally locked device is no fun. When you get the iPhone is disabled error, you are likely to go into immediate panic mode because your mobile device is likely your main mode of connecting to the outside world. Users typically have several tries, with time in between for security purposes, to attempt to sign into the device or a specific program.
After six failed attempts, the iPhone is locked and you usually have to contact Apple for help due to the complicated process. Integrated processes may be part of new operating systems to offer reminders or other types of ways to retrieve login information to prevent iPhones from becoming locked from forgotten passwords or usernames.
Long Short-Term Memory Processes
Artificial intelligence is important for Apple device users for typing purposes. Without compromising privacy, an advanced system called long short-term memory (LSTM) is planned. This process will be able to predict more words, or perhaps entire sentences, to aid in enhancing conversations between mobile device users. It may add features to provide location specific information to enhance conversations and allow facial recognition to share photos.
Deep Learning Technology
Deep learning technology will help Apple analyze data right on your device, rather than sorting it through a collection database. This technology helps users keep personal details private and secure. Apple works hard to develop technology to prevent random user profiles from being built and ensuring that thieves cannot access personal data.
One of the things that the Apple corporation has prided itself on for decades is its dedication to keeping user data safe and private. It is so adamant about privacy that during recent controversy involving the federal government during the San Bernardino shooting investigation that it refused to unlock the device without a proper court order. Privacy and keeping personal details out of the wrong hands is not something that Apple plans to slack on anytime in the near future. The data collected, both randomly and selectively, will only help privacy practices improve.