On this blog I discuss ways to improve your conversion rate, but what if you do not know how to correctly calculate your current conversion rate? In this post I hope to help you understand how your website is currently converting.
How to calculate your conversion rate?
Firstly you need to define what your conversion is, it would be making a sale through your eCommerce website, it could be generating leads through a sign-up form or simply getting visitors to subscribe to your newsletter.
It is not uncommon for websites to have more that one conversion that they are tracking, such as making product sales and sign-ups to newsletters.
Once you have defined your conversion you need to ensure that you are able to track it with your analytics software.
The maths for calculating your conversion rate is relatively simple from here, you need to divide the number of conversions by the number of visitors to your website, then times the result by 100 to get your conversion rate percentage.
If my website had 100 conversions and 10,000 visitors, my conversion rate would be calculated as follows:
(100/10,000) * 100 = 1% Conversion rate
Hopefully you are now able to calculate your websites current conversion rate to help you set your targets for how much you want to improve it by.
Having problems calculating yours? Post in the comments below and I will help you out.