How Cloud9 IDE Used Treasure Data to Re-segment Users
According to Ivar, Product Manager at Cloud9, the data collected and analyzed on Treasure Data led them to new insights about their product. In his words:
For example, we recently revisited how our customers interact with Cloud9 IDE’s workspaces. After we interviewed several customers, we came up with a number of questions about workspace usage. Because we were already logging anonymized user activity data on Treasure Data, getting answers to our questions were only a few queries away.
The query results were illuminating. Our customers were using workspaces in ways we never expected. In fact, the usage was so unexpected that our findings convinced us to shift our focus to a different customer segment.
When I read those paragraphs, I couldn’t help grinning. As a service platform, our customer’s success is our success, and learning that our service empowered our customer in a fundamental way is truly inspiring.
That’s enough from me. Go and read what Cloud9 IDE has to say about us =)