DZone
Thanks for visiting DZone today,
Edit Profile
  • Manage Email Subscriptions
  • How to Post to DZone
  • Article Submission Guidelines
Sign Out View Profile
  • Post an Article
  • Manage My Drafts
Over 2 million developers have joined DZone.
Log In / Join
Refcards Trend Reports Events Over 2 million developers have joined DZone. Join Today! Thanks for visiting DZone today,
Edit Profile Manage Email Subscriptions Moderation Admin Console How to Post to DZone Article Submission Guidelines
View Profile
Sign Out
Refcards
Trend Reports
Events
Zones
Culture and Methodologies Agile Career Development Methodologies Team Management
Data Engineering AI/ML Big Data Data Databases IoT
Software Design and Architecture Cloud Architecture Containers Integration Microservices Performance Security
Coding Frameworks Java JavaScript Languages Tools
Testing, Deployment, and Maintenance Deployment DevOps and CI/CD Maintenance Monitoring and Observability Testing, Tools, and Frameworks
Partner Zones AWS Cloud
by AWS Developer Relations
Culture and Methodologies
Agile Career Development Methodologies Team Management
Data Engineering
AI/ML Big Data Data Databases IoT
Software Design and Architecture
Cloud Architecture Containers Integration Microservices Performance Security
Coding
Frameworks Java JavaScript Languages Tools
Testing, Deployment, and Maintenance
Deployment DevOps and CI/CD Maintenance Monitoring and Observability Testing, Tools, and Frameworks
Partner Zones
AWS Cloud
by AWS Developer Relations
Securing Your Software Supply Chain with JFrog and Azure
Register Today

Trending

  • Java Concurrency: Condition
  • Part 3 of My OCP Journey: Practical Tips and Examples
  • Mastering Go-Templates in Ansible With Jinja2
  • Unlocking Game Development: A Review of ‘Learning C# By Developing Games With Unity'

Trending

  • Java Concurrency: Condition
  • Part 3 of My OCP Journey: Practical Tips and Examples
  • Mastering Go-Templates in Ansible With Jinja2
  • Unlocking Game Development: A Review of ‘Learning C# By Developing Games With Unity'

How Do You Find The Time For Social Media?

Michael Brenner user avatar by
Michael Brenner
·
Apr. 10, 13 · Interview
Like (0)
Save
Tweet
Share
2.65K Views

Join the DZone community and get the full member experience.

Join For Free

How do you find the time for social media? This is the question I get asked probably more than any other.

I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?

The answer is simple: I make the time for social media because I think it’s important.

I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life.

Now I am not trying to guilt anyone into this. I realize there are a lot of reasons why people don’t spend the time on social media even though they know they should.

There are also plenty of reasons why people don’t work out, quit smoking or stop eating too much. You know, reasons like: I’m too busy with more important stuff, I don’t know what to say, I don’t understand the tools, I don’t see the value, and my favorite excuse: social media is for kids.

In order to find the time for social media, you need to see why it’s important, how it will change your life, how it will improve your business.

And you need to understand what steps to take to be successful. I call this the Social Business Imperative. I do not think it’s a choice when you accept that we live in a social world and that only the social business will win.

So if you don’t think you have time for social media, let’s find some for you. First you have to consider: How do you spend your day?

According to The Atlantic, we spend more than a quarter (28%) of our day answering email!

According to this infographic, the average worker spends 19% of their time in meetings. And they consider half of those meetings a complete waste of time. The average worker also reported spending another 25% of their day dealing with meaningless distractions.

The Wall Street Journal reports that the problem is even worse for executives, with as much as 33% of their day spent in meetings.

Wow. So when my kids ask me what I do all day at work, maybe I should answer “I do email, sit on conference calls and listen to my colleagues talk about TV shows.” (Disclosure: these examples are purely fictitious. Any similarity to real persons living or dead is purely coincidental.)

So finding the time for social media is simply about making it a priority over emails that aren’t important, meetings that aren’t productive and the daily distractions that come along.

My main tips for making the time to blog, tweet, comment or share:

  • Make a small but daily time commitment.  You have to find the time to make small “investments” in social every day. Tweet once a day. Blog once a week. Do whatever works for you and be realistic. But it’s amazing what happens after a year. You’ll have sent hundreds of tweets, created dozens of blog posts, connected with lots of great people and learned more than you would have ever imagined.
  • Build your content and your audience based on your passion. Write about and share what interests you and you will attract an audience of like-minded people. They will inspire you with questions and theories and unique points of view that will spawn completely new thoughts of your own. This in turn becomes the idea factory you need to consistently generate lots of great share-worthy content.
  • Help others. Give-to-get (G2G), “pay it forward,” whatever you want to call it, the bottom line is that “karma” works in the social world. Share the work of people you admire and they will take a second look at your own work. Over time, you will become an authority yourself.
Media (communication)

Opinions expressed by DZone contributors are their own.

Trending

  • Java Concurrency: Condition
  • Part 3 of My OCP Journey: Practical Tips and Examples
  • Mastering Go-Templates in Ansible With Jinja2
  • Unlocking Game Development: A Review of ‘Learning C# By Developing Games With Unity'

Comments

Partner Resources

X

ABOUT US

  • About DZone
  • Send feedback
  • Careers
  • Sitemap

ADVERTISE

  • Advertise with DZone

CONTRIBUTE ON DZONE

  • Article Submission Guidelines
  • Become a Contributor
  • Visit the Writers' Zone

LEGAL

  • Terms of Service
  • Privacy Policy

CONTACT US

  • 600 Park Offices Drive
  • Suite 300
  • Durham, NC 27709
  • support@dzone.com

Let's be friends: