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How Does Big Data Affect Your Netflix Binge?

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How Does Big Data Affect Your Netflix Binge?

With Netflix focusing heavily on streaming content, the usage of big data and to meet viewer programming demands makes logical sense.

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Big data is everywhere. Corporations in various business and industry sectors take big data seriously. A financial institution likely would benefit from using big data to better manage account information. In turn, improved banking customer service becomes possible. Such utilization of big data is easy to imagine. But trying to picture how big data plays a role in its subscribers being able to binge watch programs on Netflix may seem a little odd.

It should not be too difficult to determine how and why big data systems support a Netflix subscriber's desire to watch ten episodes of their favorite program in a single day. Big data helps businesses function better. With Netflix focusing heavily on streaming content, the usage of big data and to meet viewer programming demands makes logical sense.

Streaming Makes It Possible

Binge watching becomes a bit easier when the mailing of DVDs and Blu-rays moves aside in favor of streaming. Streaming data on Netflix entails viewing movies and television shows online. The efficient stream processing employed by Netflix stands out as cutting edge. Sound and picture quality maintain high standards of excellence. Millions of subscribers pay for the streaming content service. Their binge watching can occur any time they wish. All they need to do is sign into their account and start viewing. Subscribers don't often know how big data programs contribute to the actual process of streaming content. They do, however, know they are reaping the rewards of a solid supply of entertainment.

Netflix Watches You

No, Netflix has no plans or desires to spy on any of its subscribers. The company does, however, keep tabs on viewing habits and trends. Netflix is very reliant on data visualization tools that help the company review data for a number of purposes. One of those purposes involves garnering new insights. Netflix realizes that the entertainment industry must maintain a clear understanding of what its audience wants. The minute any media enterprise fails to connect with an audience, the enterprise may see its audience and customer base depart.

Currently, Netflix has scored quite a number of hits with original programming. Narcos, Stranger Things, and several Marvel Comics projects have drawn in tremendous viewing figures. Netflix has an understanding of what people want from its original streaming content. Viewers aren't exactly going to binge on programming that they have no interest in watching. By utilizing big data to determine what type of programming audiences are most likely to meet with a positive reaction, Netflix becomes better able to meet those demands. Fans can then binge watch the great programming that delivers on their entertainment needs.

Hidden Improvements

Those who remember the very early days of streaming services likely remember picture lags and out-of-sync audio. Such technical glitches were the growing pains associated with a technology that had yet to be perfected. While improved, online streaming can never be perfect. Innovations and enhancements can always be made. Blu-ray displays this in its ability to surpass the already-excellent sound and picture quality of DVDs. When audiences watch streaming content on Netflix, they don't realize that big data plays a role in Netflix's desire to always improve the viewing experience. This contribution from big data, while hidden in the background, plays a huge role in the service's success.

Few people would be willing to binge watch a program streamed with terrible picture and sound. Lags and other glitches wouldn't exactly be tolerated. Many wouldn't sit through a single episode of an original program, much less binge watch one, if the viewer experience was terrible. Netflix knows this. Constantly reviewing data to make sure viewer experiences don't disappoint assists Netflix in its ascendance in the media industry.

Netflix Continues to Grow

Netflix gives prime-time television an enormous amount of competition. Audiences have begun the migration away from traditional broadcast and cable over to streaming services. Big data seems to play a significant role in Netflix being able to do so well.

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Topics:
big data ,streaming ,stream processing ,data analytics ,data visualization ,netflix

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