DZone
Java Zone
Thanks for visiting DZone today,
Edit Profile
  • Manage Email Subscriptions
  • How to Post to DZone
  • Article Submission Guidelines
Sign Out View Profile
  • Post an Article
  • Manage My Drafts
Over 2 million developers have joined DZone.
Log In / Join
  • Refcardz
  • Trend Reports
  • Webinars
  • Zones
  • |
    • Agile
    • AI
    • Big Data
    • Cloud
    • Database
    • DevOps
    • Integration
    • IoT
    • Java
    • Microservices
    • Open Source
    • Performance
    • Security
    • Web Dev
DZone > Java Zone > How E-commerce Businesses Can Benefit from a NewSQL Approach

How E-commerce Businesses Can Benefit from a NewSQL Approach

Lisa Schultz user avatar by
Lisa Schultz
·
May. 23, 14 · Java Zone · Interview
Like (0)
Save
Tweet
2.22K Views

Join the DZone community and get the full member experience.

Join For Free

images-4

It’s no secret that e-commerce is growing as shoppers increasingly take to the Web to buy everything from clothing and personal care items to computers and school supplies. In fact, sales reached $200 billion in 2013, and six percent of all sales in the United States are now made online. In the thick of this are midsize retailers, who are very interested in ways they can grow their market share and effectively compete against larger companies.

Many are turning to big data and real-time analytics to help them better understand their target market and pinpoint trends that may help generate additional sales. However, if they’re relying on SQL to manage their database, many will find it just can’t scale at the same pace their data is growing. While SQL parses their data in a way that makes perfect sense for e-commerce businesses, it wasn’t built with today’s big data requirements in mind.

However, SQL has many additional benefits, and number one is ubiquity. SQL continues to be the go-to query language for relational database management systems, and it’s in use in thousands of applications, including ERP and CRM systems, e-commerce applications, personalized marketing apps, and custom-built apps and more. But how can online retail businesses take advantage of SQL’s ubiquity and ease of use, yet still process the volume of data they need to analyze sales and buying trends, and make informed decisions that impact the growth of their business?

Enter NewSQL, a new type of relational database that uses SQL as the query language but provides the same scalable performance of NoSQL systems. NewSQL brings the benefits of the relational paradigm to distributed architectures, providing such a high level of performance that horizontal scalability is less of a requirement. NewSQL also guarantees ACID (atomicity, consistency, isolation, and durability) transactions, which is critical in an ecommerce environment.

Because of its real-time scalability and analytics capabilities, ClustrixDB is emerging as the NewSQL database of choice. With ClustrixDB in place, e-commerce businesses have the scalability they need to analyze data and make decisions such as what:

  • Sales channels to invest in based on past performance
  • Year-long revenue will look like based on sales during the holiday period
  • Additional product recommendations should be made to shoppers based on items they searched for or placed in their cart

ClustrixDB is making it easier than ever for e-commerce businesses to use real-time analytics to grow their business. Learn more about how e-commerce companies are flexibly scaling to handle peak loads and running real-time analytics to maximize revenue.

NewSQL Big data Relational database

Published at DZone with permission of Lisa Schultz, DZone MVB. See the original article here.

Opinions expressed by DZone contributors are their own.

Popular on DZone

  • Querying Kafka Topics Using Presto
  • A First Look at CSS When and Else Statements
  • Migrating From Heroku To Render
  • Building a Login Screen With React and Bootstrap

Comments

Java Partner Resources

X

ABOUT US

  • About DZone
  • Send feedback
  • Careers
  • Sitemap

ADVERTISE

  • Advertise with DZone

CONTRIBUTE ON DZONE

  • Article Submission Guidelines
  • MVB Program
  • Become a Contributor
  • Visit the Writers' Zone

LEGAL

  • Terms of Service
  • Privacy Policy

CONTACT US

  • 600 Park Offices Drive
  • Suite 300
  • Durham, NC 27709
  • support@dzone.com
  • +1 (919) 678-0300

Let's be friends:

DZone.com is powered by 

AnswerHub logo