How eCommerce Brands Can Leverage AI for Product Image Optimization
Visuals impact and communicate with customers better. In this post, learn from experience how eCommerce Brands can leverage AI for product image optimization.
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The COVID-19 pandemic impacted businesses in different ways, and I would like to share something worthwhile that I learned. I was able to save my brand dozens of hours and thousands of dollars we could have lost in revenue.
As a CMO, my PPC team needed to create 250 unique banners based on the template the company’s designer created, and also modify dozens of landing pages. Incidentally, our designer was down with the virus and no member of the team had any design background.
It was necessary to make these banners, and we needed to remove backgrounds from 500 stock images and product images to do so. In our research, we discovered an AI-based API named Slazzer that can remove background images at scale, and promptly, too.
Why Will You Need To Remove the Background of Any Image?
Virtually everybody now understands the importance of content. While this is so, you can’t depend on content alone without visuals. Visuals impact and communicate with customers better.
The level the world has reached in technological advancements cuts across all spheres. Consumers are also impacted by these advancements when considering their shopping. They put into consideration how catchy, informative, clear, and attractive your product images are, not just the text. In a lot of instances, it’s actually the product image that will even attract them to look at your text.
Since they most likely will not be coming to your physical store, you need to ensure that your product and background images do the campaign for your eCommerce brand. An eCommerce store will handle a large variety of products, and that warrants showcasing a lot of product images. The task can be overwhelming if left for your human workforce to do ordinarily.
However, AI is being deployed to carry out this task even with no low-code background. For instance, the company that developed the tool I used created an auto background removal API that's AI-based and will remove the background from any image that has a clear foreground and background. This API comes in handy for eCommerce stores that will be handling large volumes of products and will want to remove background images at scale. It’s also reported to natively support Figma and Woocommerce.
For eCommerce stores, an image speaks volumes of words. Without an image or if you have a poor quality image, your chance of attracting a potential buyer is very low. This is backed by the study that reveals that 75% of consumers who shop online rely heavily on product images before deciding to purchase products.
Consumers use product images to scan faster, and if you post quality images, potential customers are more disposed to go through your text description. When customers have a good grasp of what they want to buy through the images you showcase, there are fewer incidents of returns. After all, the problems of returns arise from the fact that products don’t meet consumers’ expectations.
Quality images that highlight all the necessary features of your products will be the magic wand to eliminate returns. It can also be seen as personalization and a more trustworthy way of passing information across to potential buyers, to ensure that your image is of high quality, the background must be right.
Looking deeply into why you need to remove the background of any image, I found that this has been working for a lot of the big eCommerce brands. Amazon, for instance, makes use of transparent or white backgrounds for its images. Why you may look at it as being consistent, the truth is that Amazon has realized that a white or transparent background ensures that consumers focus on the message that the image is sending across. The whole attention should be on the image, and you must not include anything that will distract the potential buyer.
Doing this for large several images can be burdensome, which is why you need to deploy AI to do it at scale, and promptly. The background of the image is very important, but it’s not the only thing you must consider. Another way you can leverage AI to optimize the product image for effectiveness is by the following method.
Making the Image Compelling
While you are talking about visuals and their impact on consumers, you must also think along the line of how compelling your visuals are. You can’t compare the impact a dress will have on potential buyers when they see the dress on people versus when they just see the dress displayed on a hanger. On models, customers gauge how fitting the dress is. They check out any faults the dress may have, and they see the different ways the dress can be worn. Once they are satisfied with what they have seen, you reduce the chances of returns.
Apart from returns, online consumers have a big influence on family and friends, their positive recommendations can have a serious impact on your relevance in the market. When you are not looking at models, ensuring that every feature of the product is displayed means a lot.
You can do this by enhancing a 360° view of all the images of your products. Since your consumers don’t have the opportunity of having physical contact with what they want to purchase, a 360° view of the image will be compelling enough to make you close sales quicker.
As an eCommerce brand, it’s not just enough to make your product clear, crisp, and attractive. Technological advancements have shifted the benchmark consumers expect from you. You must put a concerted effort into product presentation.
When you have a mix of text and images, your consumers relate better to your product. They can easily scan through your presentation without being bored.
Things you can do to give your customers a quality experience include removing the background or using a transparent background to enhance concentration, ensuring that your images are compelling by adding the human angle, and by using the best lighting to shoot your pictures.
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