How Big Data Is Changing Lives
The ability to use legacy data to make better, more informed, business decisions.
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To more thoroughly understand the state of Big Data, we interviewed 14 executives with diverse backgrounds and experience with Big Data technologies, projects, and clients.
Specifically, we spoke to:
Dr. Greg Curtin, CEO and Founder, Civic Resource Group • Mikko Jarva, CTO Intelligent Data, Comptel Corporation • Matt Pfeil, CCO Co-Founder, DataStax • Dan Potter, CMO, Datawatch • Gena Rotstein, CEO and Founder, Dexterity Ventures, Inc. • Puneet Pandit, Founder and CEO, Glassbeam • Philip Rathle, VP Products, Neo Technology, Inc. • Guy Kol, Founder and V.P. R&D, NRGene • Hari Sankar, VP of Product Management, Oracle • Paul Kent, SVP Big Data, SAS • Ray Kingman, CEO, Semcasting • Scott Sundvor, CTO, 6SensorLabs • Vikram Gaitonde, Vice President Products, Solix Technologies • Margaret Roth, Co-Founder and CMO, Yet Analytics
There is alignment with regards to what Big Data is, how it can be used, and its future. Discrepancy lies in the perception of the state of Big Data today. Some companies have been working with Big Data for years, others feel unable to perform “real” analytics work due to the data hygiene required, as well as the necessary integration of disparate databases.
We asked our respondents, "How has big data changed your life?" Here's what they told us:
No one has truly experienced it yet. We are nowhere near using it to its full capacity. In the future, in an immersive learning environment training program you will go into a room that tracks everyone in the room, how well everyone is doing learning what they’re supposed to learn, creating actions based on how well you are performing in the room and on the floor while identifying who you work best with. We’re getting thousands of datapoints collected every second. We haven’t achieved what big data is yet. We’re at the starting point of big data connecting people (e.g. Facebook and Twitter).
It's providing the opportunity to help municipalities in ways I’ve always wanted since I’ve worked in and around the public sector my entire career.
A lot of the applications we built the company around wouldn’t be able to exist without big data. It's all about being able to understand large populations (of data).
I wasn’t a data person until I started a data company. Now I’m speaking at Systech Design in September. It's a hot topic with unlimited potential.
On the individual level, I'm using health apps and fitness trackers. On the enterprise level, we're seing it used for energy tracking and how plants are cycled to produce and distribute most efficiently.
Big Data has given me great confidence that we’re able to provide our clients with better, smarter information for micro targeted broadcasting that can be optimized across devices and media.
We've been able to use our analytics skills to proactively predict specific events or needs for clients.
A lot more data to work with to help our clients know their clients better, make more informed/better predictions about clients and hardware.
Companies are realizing the value of enterprise data, not just application data. Maximizing value is our number one goal, cross-referencing data. Customers are painstakingly putting the pieces together. We are there to help them. The value of enterprise data has become obvious.
We have the ability to help clients see the possibilities of using legacy data to change how they do business.
The cloud has had a big impact. It’s free plumbing that solved the hardware issue. If you can imagine it, you can do it.
I’ll give a very simple example. Big data is helping me save 20 to 30 minutes of commute time every day. Traffic in the Bay Area can be tough. The use of crowdsourced real-time traffic data helps me plan my route and avoid congestion on a daily basis – this is a significant quality of life improvement if you start adding up the time saved.
On a larger scale, I find the potential impact of big data on health care to be very, very promising.
How has Big Data changed your life?
Where to you see it having an impact in the future?
Opinions expressed by DZone contributors are their own.