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How LIVESTRONG Foundation Unite Employees and Volunteers in Improving the Lives of People Affected by Cancer

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How LIVESTRONG Foundation Unite Employees and Volunteers in Improving the Lives of People Affected by Cancer

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The LIVESTRONG Foundation is one of world’s most successful and influential nonprofit organizations dedicated to improving the lives of people affected by cancer. Their iconic yellow LIVESTRONG wristbands, more than 87 million in circulation, symbolize the organization’s efforts to provide free services to cancer patients and survivors while advocating policies that improve their quality of life.

The Austin-based organization has served more than 2.5 million people affected by cancer and raised more than $500 million to support cancer survivors. With 84 percent of each dollar raised invested directly in its efforts, LIVESTRONG is recognized as one of the most highly rated nonprofit cancer organizations in the country.

The Challenge

Much of LIVESTRONG’s success is built on its belief that unity is strength, knowledge is power, and attitude is everything. These principles also influence the way employees communicate and share information with each other. Before implementing Bloomfire, employees shared information over email, on a shared network drive, and using a fundraising software product.

Although functional to a point, these solutions made it difficult for multiple people to produce and share information at the same time. LIVESTRONG needed a collaborative environment where all employees could contribute and share information about work, and even life after work.

“We wanted a streamlined process to allow people to share information about what was going on in their area – both business and fun,” said Tina Hamilton, LIVESTRONG director of Foundation relations and grants. “We needed a fun and interactive community where they could talk about important work information.”

The organization also needed to reduce its dependency on email, which was clogged with data, and difficult to maintain and search.

The Solution

Hamilton and her colleagues heard about Bloomfire through one of LIVESTRONG’s founders and began using the software in June 2013. The organization’s full-time staff uses the main Bloomfire community to spotlight staff members, share information from different departments and team meetings, as well as IT and financial information.

“We are seeing 85-95 percent of people going on every single day,” Hamilton says. “Our interns and our volunteers each have private sub-communities and our marketing team is now the first department to create their own sub-community as a place to have private conversations as well.”

LIVESTRONG employees use Bloomfire to store information from team meetings, making it easy for employees who miss meetings to catch up later with videos and presentations. Onboarding materials are posted on Bloomfire to help new employees get up to speed quicker and become more familiar with colleagues.

“What I love about Bloomfire is that it’s about community,” Hamilton said. “Everyone works together to move the organization forward. Even though we all work in a very open environment and it’s easy to communicate, it makes it very easy to share information in a dynamic way.”

The Results

With Bloomfire, LIVESTRONG is simplifying communications, breaking down silos, and creating a fun environment where employees and volunteers can collaborate without email.

“Emails get lost, but Bloomfire is a great way for people to get up to date on what’s going on,” Hamilton said. “I go on every single morning to see what’s happening. One of our employees posts a quote every morning, which is a great way to start the day.”

Bloomfire has even broken down communication barriers for employees who are more reserved and hesitant to speak in public.

“Now we’re seeing people from all sections of the organization sharing information,” Hamilton said. “I’m over-the-moon on how much people have latched onto Bloomfire and are high-fiving and being excited about it.”


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