How Much Does It Cost to Build an OTT App With Features Like Netflix or Hulu?
The cost to build an OTT app depends on the type of features it offers. Read on to know the cost involved in developing an OTT app like Netflix or Hulu.
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Are you searching the internet for "how much does it cost to develop an app like Netflix?"
Well, you must know that the global OTT industry was valued at USD 121 billion in 2019. The global OTT industry size is predicted to grow at the rate of 29.4 % by 2027.
An OTT app delivers video content to its users directly with the aid of the internet. OTT applications in the digital era have caused major disruptions in the traditional entertainment and media industry.
Important Considerations Before Creating an OTT App Like Netflix or Hulu
How to create a site like Netflix for starting your OTT business? Well, you should incorporate several features in your OTT platform to make it reliable like Netflix or Hulu.
The top features to consider while creating an OTT platform are as follows:
User Login, Profile, and Registration
Users should be able to log in to the OTT platform on any device using the respective credentials. Once they have logged in, they should have access to their profile information and subscription details.
Users should be able to search for different types of video content (TV shows, movies, documentaries, etc.) and be able to navigate easily on the OTT platform. Providing better search results to users will give them a better OTT experience.
Payment Gateway Integration
Create an app like Netflix by integrating a secure payment gateway for users. Users can opt for monthly/yearly subscriptions using the secure payment gateway. You can choose to integrate a payment gateway that accepts payment via multiple channels.
If you want to enhance your customer reach, then you have to provide content in multiple languages. There should be audio tracks and subtitles in many languages to target a global audience base.
If you want to build a Netflix-like video streaming app, then your app should be compatible with various platforms like Android, iOS, Windows. Multi-platform support will help in attracting a wide range of audiences.
The OTT app needs to monitor the watchlist and downloads of the user to show them similar suggestions. When you will show the content liked by the user on their homepage, they will spend more time on your app.
Live Video Streaming
Users should be able to stream videos with the help of the internet rather than just viewing them after downloading. Adaptive bitrate streaming can be chosen for providing an uninterrupted live video streaming experience.
How to start a business like Netflix and gain the same popularity? Well, you will have to allow users to share what they watch on social media sites. Enabling social sharing will help in easy promotion and will attract other users organically.
To build an OTT app like Netflix, you must allow users to download video content to their devices. The video content should only be viewed via the app but without any internet. The offline viewing feature is one of the most appreciated features of OTT platforms like Netflix and Hulu.
Multiple User Profiles
How do you start a Netflix-type business and gain user subscriptions? Well, you can allow users to create multiple profiles on the OTT app with only one subscription. The content suggestions can be personalized according to each user profile.
Social Media Login and Sign-Ups
Develop an OTT solution that allows users to 'sign-up and 'sign in using their social media credentials. It will help in creating a buzz about the OTT platform on social media sites. You must select a reliable OTT platform provider for developing an OTT app.
Necessities for Developing an OTT App Like Netflix
The crucial requirements for developing an OTT app like Netflix are as follows:
Steady Connectivity and Scalable Data Storage
You will require a robust CDN (Content Delivery Network) to provide fast delivery of OTT content to viewers across various geographies. During the OTT app development process, you will have to address issues like server overloading. To regularly update the video content on the OTT app, a scalable data storage solution is needed. A reliable data storage solution is required to upload video content in bulk for your viewers.
Data Security and Payments
Good User Experience
An OTT app is an on-demand platform that has to respond to multiple user requests simultaneously. It has to cater to the needs of users while maintaining a swift user experience. To create a better UI for your OTT app, you can take the help of a reliable OTT solution provider. A reputed OTT solution provider will help in creating a responsive on-demand platform along with minimizing the infrastructural costs.
What Would It Cost to Develop an OTT App Like Netflix?
The cost to develop an OTT platform app like Netflix will depend on the size and functionality of the app. To start your own streaming channel, you will have to choose the technology stacks that affect the pricing. The cost to develop an OTT app will also depend on the geographic location of the app development team/firm. Roughly, it may cost between USD 20,000 to USD 40,000 to develop an OTT app like Netflix.
Tips for Robust OTT App Development
How do you start a company like Netflix if you are an entrepreneur with a limited budget? Well, some crucial tips to build a robust app cost-effectively are as follows:
- Instead of hiring an in-house development team, work with a reliable OTT solution provider to cut costs during the OTT app development process.
- The OTT market space is competitive and has various streaming platforms, including giants like Netflix and Hulu. You can select a content niche to target a specific audience base to reduce the competition. For example, you can choose to build an OTT app for kids or sports buffs. If you have no budgetary constraints, you can develop an OTT app like Netflix that can cater to all types of needs.
- You should decide your subscription model (SVOD, AVOD, TVOD) in advance to plan the OTT app development process. It is preferred to use SVOD (Subscription Video on Demand) model that allows users to pay a particular amount for monthly/yearly subscriptions.
One should use a SaaP (Software as a Product) platform for developing an OTT app. By using a SaaP platform, you will pay only once and can enjoy lifetime ownership. Other options like SaaS (Software as a Service) platform will let you own the OTT app on a monthly subscription. One should incorporate necessary features like data security, payment integration, live streaming, etc. while developing an OTT app. Make your own Netflix!
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