Over a million developers have joined DZone.

How to Pursue Innovation with Marc Benioff

· Cloud Zone

Build fast, scale big with MongoDB Atlas, a hosted service for the leading NoSQL database on AWS. Try it now! Brought to you in partnership with MongoDB.

A wonderful excerpt from our CEO Marc Benioff’s book “Behind the Cloud”. Marc describes the process behind the creation of Salesforce and the excerpt is littered with wisdom. With Salesforce nabbing the most innovative company by Forbes award for the third year in a row, it would be wise to take note.

I came up with the idea about how to build salesforce.com in my sleep. Literally. I had a weird dream in which I envisioned Amazon.com, but instead of the tabs with Books, CDs, or DVDs, they said Accounts, Contact, Opportunities, Forecasts, and Reports. After this dream, I had an almost crystal-clear picture of where we were going. The words of Walt Disney rang in my mind: “If you can dream it, you can do it.” That said, I had no idea how we were going to get there.

Everything rested on inventing the technology to enable an Internet-based service that could be used simultaneously by masses of people. Salesforce.com creates a lot of noise with its guerilla marketing stunts, but the engine that really drives our company—the one effort that our success wholly relies on—is producing a service that customers love. The extravagant parties wouldn’t be enthusiastically attended; the gonzo tactics wouldn’t be receiving their commissions if we were not offering a service that delivered everything we promised.

Originally posted HERE

Now it's easier than ever to get started with MongoDB, the database that allows startups and enterprises alike to rapidly build planet-scale apps. Introducing MongoDB Atlas, the official hosted service for the database on AWS. Try it now! Brought to you in partnership with MongoDB.


The best of DZone straight to your inbox.

Please provide a valid email address.

Thanks for subscribing!

Awesome! Check your inbox to verify your email so you can start receiving the latest in tech news and resources.

{{ parent.title || parent.header.title}}

{{ parent.tldr }}

{{ parent.urlSource.name }}