How to Build an On-Demand Grocery Delivery App for Today's Tech-Savvy Shoppers
Learn the essential features of an on-demand grocery delivery app and what questions to keep in mind to design your app successfully.
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What e-commerce was to the product industry, Uberization is to the service industry. While the concept of marketplaces has been around for a while now, it never really took off. That was before smartphones came. In case you're unaware, a marketplace is a platform that connects buyers with sellers, customers with service providers, job seekers with employers, etc.
The question arises: what benefits do marketplaces get in facilitating the trade between the two ends of a supply chain? Well, there are many: they receive good traffic on their website, they can make a lot money with website ads, and they can always take a cut whenever a trade happens on their platform. Consider on-demand delivery apps as fast-paced marketplaces.
Grocery App Market Growth in the U.S.
Grocery mobile apps such as Instacart, Grofers, and Bigbasket have already left all the business verticals spellbound, hence, there is no confusion in saying that the future of grocery delivery mobile apps will continue to bloom in the coming years.
Uber for X: Demand and Supply
The "Uber for X" model is the biggest driver of the sharing economy and is, itself, a superset of the on-demand economy. A minimum of two players are part of the model, which is similar to a marketplace, except users expect instant provisioning of their demand. At the end of what matters is delivery, instant delivery in this model.
An Uber user demands a car at his location. An UberEATS user demands food at his home. An Urbansitter user demands a babysitter, and a TaskRabbit user demands a plumber or electrician.
So, two things are important in this model: what and where.
Contemplating Delivery Apps in On-Demand Economy
If you look closely, the Uber for X model isn't just about what and where. There are many crucial aspects to it. The most important is when. If the plumber comes a week later or the babysitter comes tomorrow, there is no point in calling them at all. That is, I want a plumber within 30 minutes at my office, or I don't. This is the whole reason instant delivery of people and things is so important in on-demand economy.
Another aspect is how. How happy are your users with the service? Doesn't Uber ask you to rate its service on a scale of 1-5 every time you take a ride?
On-Demand Grocery Delivery - What Does It Take?
For instant provisioning of the demanded person or thing, you must rely on local suppliers and service providers. In the case of grocery delivery, you have to strike a deal with a number of grocery store owners in each locality in your service area. You can ask them for a discount off the marked price or commission over the customer's billed amount.
In addition, you have to find a local delivery agency that will deliver the demanded thing to the customer's place. They charge a fixed rate for each delivery or a percentage of the bill amount. To subdue the charges of thedelivery agency, you can add delivery charges to a customer's bill.
Typical Features of an On-Demand Grocery Delivery App
While most of them are the same features as any other on-demand app, there are few that are composite to on-demand grocery apps. Like any on-demand app, the user has to specify what, followed by where. However, the app needs to know who - who are you?
For the app to identify the person ordering groceries and contact him in case of an issue, it must have these features:
- Sign up
- Sign in
- User Profile
- Forgot Password
- Facebook Login
- Edit Profile
- Verify email and phone number
These features are to learn the customer's demand and how he would like to pay for it:
- Order Menu
- Product Search
- Search Filters
- Search Suggestions
- Quantity counter
- Shopping Cart
- Discount Coupon
- Payment Gateway
These features help the app learn the location where the customer wants the demanded person or thing:
- Customer's Location
- Address Search
- Switch delivery location
- Set Favorites
- Pin Address on map
In how much time does the customer expect the delivery?
- Pick Time Slot
- Express Delivery
- Track delivery person
- Contact delivery person
- Cancel Order
Are people happy with the services, supplier, or quality? If so, how much?
- Rate Services
- Rate Delivery Boy
- Rate Product Quality
- Write a review
- Support and Help
- What are technologies involved?
Types of Grocery Apps on the Market
If you're coming up with an on-demand grocery delivery app for today's tech-savvy shoppers, you have many options. Tthe most common type of grocery delivery app belongs to one of the following categories:
Aggregators simply list nearby grocery stores to a user. The user can select one of the nearby grocery stores listed on the app. From the online menu, he can add whatever he wants in any quantity to the cart. He checks out with the cart, makes a payment with various available payment options, and waits for the store to confirm the order. Once the order is confirmed, he can track his order in real-time until it reaches his place. The liability to deliver the order lies solely with the store owner; the aggregator merely lists the store and its menu on its platform.
A marketplace grocery store is quite similar to a grocery store aggregation platform, except the marketplace has its own team of delivery boys to deliver ordered groceries to the customers' homes by means of a retail mobility solution.
In a single store app, the grocery owner commissions his own branded app and takes care of everything, from maintaining the app and keeping an updated online menu to delivering the order to a customer and collecting money.
A grocery chain, for example, Walmart, tends to have its own on-demand mobility solution, which is similar to a single store at micro-level operations.
Which Is the Best for You?
Well, that depends. While aggregator platforms are almost risk-free endeavors, you risk losing brand integrity if a listed grocery owner refuses to deliver or is being rude to a customer on your platform.
Every type has its own set of advantages and limitations. While marketplaces are good to retain brand reputation, the underlying risks are too many. Of course, the advantage is that you have full control, from taking orders to delivering orders and collecting money, and customers won't interact with actual sellers.
Single stores are a costly affair if you don't get many orders.
Published at DZone with permission of Shahid Mansuri, DZone MVB. See the original article here.
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