Between emails, CRM entries, incoming and outgoing bills, social media posts, and everything else happening at any company at any time, the average business has a whole lot of data to deal with, handle, and store. Some companies are now generating up to 20 terabytes a day.
So, what happens to all of this data? Although it's collected and stored with the best intentions, often this data ends up locked away in databases or disparate systems. Not to mention all the data trapped in your legacy and on-premise systems that can be hard to connect to the more-modern SaaS and cloud apps your business is likely utilizing more and more.
How can you make this data actually work for you? By creating APIs to connect all of your data-generating sources-whether they are in the cloud, on-premise or SaaS-you can be sure you have the infrastructure in place to finally take advantage of all this data both now and at any point in the future.
Benefits of Using APIs to Expose Existing Resources
When you can use APIs to expose data from all these locations, there are a few of the benefits you can consider:
- You can embark on an ambitious predictive analytics campaign. By looking at data from a wide variety of sources, you can begin to understand why certain events happened in the past and predict when future events-everything from sales spikes to employee attrition.
- You can make your analysts more productive, as approximately 80 percent of their time is currently spent just on data discovery and prep.
- You can make sure all of your data is actually being analyzed, and not just stored and forgotten. For instance, according to the Harvard Business Review, less than 1 percent of all unstructured data is ever analyzed.
- You can get a better sense of what's happening at every part of the business at any moment in time. As an example, analyzing data from multiple resources in real time allows call centers to develop more accurate time to resolution metrics.
- You're able to reply to audit requests more quickly. When auditors come knocking, they typically want a lot of data from a wide variety of sources. Having APIs in place makes it easy to gather all requested information with minimal effort and time needed.
- You can increase the return on investment of your existing systems, assets and data sources.
This is all just the tip of the iceberg, too. Businesses have dozens of sources of data, and that number is growing by the day. With APIs in place, companies can be sure this data is not falling by the wayside and is actually being used to transform and grow the business.
What's the Best Way for Enterprises to Create APIs
This all sounds great, you say. I see a lot of potential in creating APIs for my existing systems. But how do I get these APIs, and how do I get them set up so they're usable?
You can either devote many hours building them from scratch, or you can pay a lot of money for them. And then you need to devote more time and effort to get them implemented. Multiply all that by each data-generating source-likely numbering in the hundreds-and the effort can seem very overwhelming.
Or you can use a single API integration platform that can create APIs from existing integrations in a few clicks and then publish them for internal or external use. And once you have these self-created APIs in place, improving operations, boosting revenue and sparking innovation will be easier than ever before.
What else can APIs do? Download the free eBook to learn more: Unleash the Transformative Power of APIs and Integration.