Step One: Pick an Existing Framework
No, this is not a tongue-in-cheek joke, this is reality. Unless you initially demonstrated your framework at Bar Camp back in 2006, you should start with something that already exists and first deliver your project with that.
Step Two: Find Things That the Chosen Framework Doesn't do Well
Now look at your product that is "code complete" and do an analysis of where your most common bugs happen, where new developers trip up and make mistakes, or where the code is repetitive. If nothing stands out...STOP, you're done. If there are rough edges, analyze approaches to the rough edges, and see how other EXISTING frameworks solve the problem. If nobody's solved it or if you think you've found a better way, refactor your code and enhance your chosen existing framework.
Step Three: After Doing This for 4 to 5 Years, and You've Found Better Patterns or Something Novel, Write a Framework
Note, this step seems to be the one everyone skips (even authors of currently popular frameworks). Experience is important, attempting to write a framework after doing a "TODO" list app because you discovered something you don't like is a recipe for disaster. Moreover cross posting your new framework announcement across the internet to "make a name for yourself" is irritating and counterproductive.
Step Four: Write Some Useful Applications Using Your Framework