The Top Drivers of Employee Engagement

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The Top Drivers of Employee Engagement

According to a recent study (and the common knowledge of workers everywhere), employee engagement and business success go hand in hand.

· Agile Zone ·
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Engaged workers

These women certainly look engaged on the job.

 (Could employee engagement be the key to customer happiness and business success? According to a recent study by the Harvard Business Review, they are directly linked as engagement performance indicators.

However, the study found that only 24 percent of respondents said their employees were engaged even though 71 percent rank employee engagement as very important to achieving organizational success.

So, how do we support employees to go the extra mile for the organization? Taken from what we’ve learned from the 500,000+ employees that use our platform, here are Interact’s top engagement drivers:

Executive support and participation 

Leaders shape employee beliefs and behavior. Senior-level support needs to be present for employee engagement to happen, and it’s usually a lead-by-example formula for success.

The best way for leadership to embrace communication is to use tools that allow them to quickly and easily share ideas and news with employees, targeted segments, or the entire workforce. 


Allowing both managers and peers to recognize good work is a very powerful way to engage employees. Asking them to share positive feedback with each other can have an immeasurable influence on morale, encourage hard work, and create a workplace culture of respect, appreciation, and collaboration.

A rewards scheme can take an employee’s performance and turn it into an opportunity for engagement. Interact’s Rewards Widget drives employees to achieve great things, to go above and beyond for both their colleagues and themselves.

Asking for feedback

Surveys and questionnaires have traditionally been used to engage customers and get the data you need to make or keep them happy; they can do the same for your workforce.

Engagement surveys provide snapshots of employee sentiment and can give important insight into where issues lie in the organization

Internal surveys provide multiple benefits. First, the workforce sees that their opinions are being heard and valued. Secondly, the management team gets the valuable information they need to make their employees’ work lives easier, more enjoyable and productive.

The bottom line is that employers need to meet the changing expectations of the new workplace, and surveys provide a window into what those expectations are.

Aligning employee goals to business goals

Studies show an increase in business performance when individual employee goals are aligned with the company’s overall strategy. Employees should know how their work can make an impact on the business.

One such study by the Workforce Intelligence Institute found that “companies that more closely aligned goals across their organization enjoyed much higher levels of financial success.”

Does your workforce know what the overall business goals are and how their work supports the organization in achieving them? Organizational goal alignment has been directly linked to decreased employee turnover and increased efficiencies.

Originally published March 2015

Further reading

How to Ensure Digital Transformation: Build an Engaged Workforce

5 Obstacles to Employee Engagement and How to Overcome Them

employee engagement, happiness, happy at work, productivity, social-business, success

Opinions expressed by DZone contributors are their own.

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