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How to Integrate Enterprise Applications With CRM

DZone's Guide to

How to Integrate Enterprise Applications With CRM

Let's take a look at how to integrate enterprise applications with a Customer Relations Manager (CRM).

· Integration Zone ·
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Every business expert should know the value of good customer relations and know how to make it. Customer Relationship Management (CRM) is the most popular for building better customer relations. It helps to make a better procedure to manage every customer activity by using different types of features.

Many free and paid systems are available, but for any business, no 100% is correct. Therefore, each client relationship management software offers some customization and open-source features for developers. Customer Relations Management Software Developers help with the customization of CRM according to the business requirements.

What Is Applications Integration?

CRM application integration is building your website and CRM to function together seamlessly. Instead of using your CRM to just be a system that retains customer information based on manual entries, CRM integration promotes your CRM to work double-time, automatically bringing invaluable customer lead data directly into your CRM using information already found on your website.

CRM Integration

Aside from the benefits mentioned above, CRM integration with your website helps streamline the sales process as leads come in through your site. Fields such as name, company, e-mail, and phone are typical areas that will be populated from your site to your CRM, and in most cases, you'll be able to pinpoint when the lead visited your site, what they looked at, where else they visited, and what information they requested — all viewable in a single area! Other custom fields are usually welcome in integration depending on the needs of your company.

Better yet, with some CRMs, you can choose advanced options, so if a customer submits information from a particular part of the country, a representative from your company will be automatically funneled that information without any other steps in between.

Example: Sugar comes with a wide range of out-of-the-box Google Apps integrations. Easily integrate Sugar with Gmail, Google Docs, Google Calendar, Google Contacts, and Android mobile devices. Sugar Administrators can also use Sugar Studio for deeper configuration and integration.

What Are Enterprise Applications?

Business application. In today’s corporate environment, enterprise applications are complex, scalable, distributed, component-based, and mission-critical. They may be deployed on a variety of platforms across corporate networks, intranets, or the Internet. They are data-centric, user-friendly, and must meet stringent requirements for security, administration, and maintenance. In short, they are highly complex systems.

An enterprise application is a phrase used to describe applications (or software) that a business would use to assist the organization in solving enterprise problems. Like:

  • Google Suite

  • MailChimp

  • Skype

  • QuickBooks

  • PayPal

How To Integrate Enterprise Applications

Every small, medium, and large business has a customer relationship management software (SugarCRM, Zoho Hubspot, SuiteCRM, Salesforce, and business based custom CRM).

The CRM system comes with original sales, marketing, and accounting facilities. So if the business needs some powerful sales, marketing, or accounting facility to empower its team's performance. Then the CRM needs to integrate the third party business applications together.

Example:  Integrate open source Suitecrm with MailChimp 

Integrating enterprise applications are not easy and only certified developers can integrate any third-party applications with the CRM system.

Download A Buyer's Guide to Application and Data Integration, your one-stop-shop for research, checklists, and explanations for an application and data integration solution.

Topics:
integration ,crm ,applications integration ,how to integrate applications ,tutorial

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