Website builders are one of the easiest ways to create a website when you do not have endless resources like time or money. It is totally normal to have no idea where to even start when thinking about building a website, but that doesn't mean that learning will be difficult. You don't need to be super tech savvy to build a website that works for what you need it to do. These days, you won't even need to touch the code that is formulated behind the scenes of the website.
What You Will Need
At the bare minimum, this is what you will need when you begin building your website: a domain name, your business email address, website building software, a website host, a website template design, your logo, high-quality images, an image editor, and Google Analytics.
As you become more familiar with building a website, this list may grow. Think of each of these components individually, rather than a long and daunting list. Chances are that you already have about half of them ready, anyway.
Some are rather easy to use, and some are a bit more difficult to use—this is because they are all built differently. In general, the more powerful and sophisticated that a builder is, the more difficult it may be to use. On the contrary, drag and drop website builders do exist.
Most website builders will also provide their users with templates to make the design process very simple. Some templates will be free, while others are available at a price. The great thing about this is that you will never have to mess with the code.
Wix.com, Squarespace, Weebly, and Jimdo are all highly recommended website builders that come with a number of expert reviews.
All of the Extras
Website builders provide all of the services needed for hosting so that you will not have to worry about paying for that separately. They will also ensure that the security updates are done, making your website safe from hackers. As for an email, not all website builders are able to provide email services through their platform, so this is something to note when researching the options.
Appealing to the Eye
Websites are all about the visuals, so make your images add to the value of your website by putting them together in a gallery.
Due to the fact that most internet users surf the web on their mobile devices, optimize your site for mobile users to ensure that all of your visitors are getting the most out of the site.
To make sure that your website is found within search results, spend time working on your SEO (Search Engine Optimization) strategy, and working on effectively implementing it.
Use navigation smartly by implementing site anchors—these are links that are placed on the page that will point visitors to a specific section quickly.
Get your social media links in order and make your visitors want to share your site on their own social media channels. This is a great way to interact with your audience in a direct way.