You may have already made the switch to cloud computing for your business and think you’re on the right track for optimal performance. However, most businesses are not harnessing the true potential of the cloud.
In a survey by The Economist Intelligence Unit and IBM, it was found that only 38% of companies use cloud computing as a leading resource for their businesses. Those who have made it a priority have been able to tap into otherwise unreachable and unaffordable markets, appealing to new audiences and taking part in the latest technology.
What more can the cloud do for you, and how are others already taking advantage? Here’s what the cloud provides:
1. Data Analytics For Even Smaller Companies
Budgets have always been the bane of creativity and innovation, especially for smaller companies who wish to take advantage of the tools heavy-hitters are using but are held back because of funds. The cloud offers flexibility to suit smaller companies and their smaller budgets without taking away any of the advantages. Instead of investing in software, licenses, and equipment, the cloud allows you to pay for what you need—and only what you need. This means smaller businesses such as Etsy can use data analytics to tap into their consumers’ habits, predict current trends, and forecast future interests to tailor their approach to their target audience, all without the price tag of a large venture. As a business of any size, you can do the same—opening a gate to new opportunities or to save on your budget.
2. Hidden Sophistication – Operation Made Easier
In the business field and in the everyday market, the cloud impresses its consumers by being incredibly complex but simplistic to the eye. This hidden feature, making it highly effective but easy to manage and navigate, makes it possible for businesses like converged infrastructure vendors to do the same. Updates can be carried out in the background with no help from users, complex coding can be masked with an easy-to-manage interface, and new releases can be instantly assessed for bugs without users experiencing any invasion. This makes it more appealing to use and more convenient to enjoy, for both the users and the creators.
3. AIs – Customized and Stored Data
Artificial intelligence has always been a dream of the future, but with the cloud, it’s here already. AIs can store data learned from their users and access it independently, allowing assistants like Siri to adjust its knowledge of user speaking habits to better accommodate and understand you. The ability to compare data and store it wouldn’t be as fluid or possible without the cloud’s scalability and flexibility.
4. Scalability When Needed
Streaming media online has put traditional TV and radio in the dust, but now when a new series episode is released or a new podcast unveiled, even the top media companies are having trouble handling the load. This requires them to upgrade their website’s server capacity at a large cost, or face crashes when viewers are most interested. With the cloud’s scalability, it’s possible for companies to upgrade their cloud capacity at the predetermined peak times to handle the load, and then downsize it again to cut on costs when it’s no longer needed.
5. Smartphone Migration Made Easier
More people rely on their smartphone for their business and recreational needs than even on their laptops, and this calls for developers to target the craze. However, migrating software on a large and complex scale to more simplistic devices results in barriers, errors, and great expenses. The cloud’s flexibility makes it easier and more cost-effective for businesses to migrate their applications to the small screen without losing anything along the way or paying great fees for the time, technology, and experts.
6. Greater Connection to Various Devices
In addition to making migration easier, the cloud makes it possible for businesses to connect and migrate to a wide host of devices, each with their own limitations and requirements. Rather than spending the money on remodeling each application and software to suit a different device, the cloud allows for an easy transition across platforms, saving on cost and effort, and opening new doors to opportunities with developers.
While you may be using some of these advantages, the full potential of the cloud is still sitting untapped for your business. By using the knowledge and data you already have, and applying it to the benefits the cloud offers, you can use this tool at its best.