Summer 2013 has become a real test and challenge for many websites owners, especially if they were not connected with SEO, and did not even think of any black (or even gray) hat techniques to make their sites popular and top rated. Google let its Penguin out – a new search algorithm to decrease rankings of those websites that violated its Webmaster Guidelines. As a result, many authoritative and popular sites lose their rankings that were so difficult to get.
Now it has become clear, that Penguin does not like bad and unrelated content, as well as many backlinks that do not look naturally and contain bad anchors. It means, that being website owners, we should pay much attention to what we write, how we write, where we post this content, and how we build links.
So, how can we please Google Penguin in order not to be banned? These tips will be useful for all those webmasters who are far away from all these SEO things, but still want to make their websites clean and attractive to many Internet users.
Choose your content properly
Content plays important role for every website, because it is clear, that the audience come there to get this content and find some really interesting and useful information. Knowing that, webmasters use three methods to get content for their sites: they ask some professional copywriters to do that, they choose and buy some articles at articles exchange websites, or they write new content themselves. The last method is the best one, because no one is more interested in getting really good content for a website than this site's owner himself.
Google Penguin likes good content very much, that is why you better learn how to write interesting and thematic articles to please your readers. Do not forget about your niche, choose exciting topics, give some tips or advice on the topic chosen, write articles with clear language (there is no need to use all smart and long words that can be found in dictionaries) – and no Penguin will be able to blame you in dishonesty.
If you still want your website or blog had some links, try to make all them related. What does it mean? Do not link to a website about bicycles if your own blog is about tips and tricks for authors for example. Certainly, you may think that a writer can use bicycles as a source of inspiration for writing his next book or story, but as you understand, Google Penguin will hardly think the same way.
Writing an article for some other blogs in order to get a backlink, make sure that it will look naturally there. It would be strange to write an article about writing help, but give a link to a technology blog for example. So, if you want to please Google Penguin, all backlinks to your own website should come from the blogs of the same niche or some websites closely related to the niche of your own blog.
Google Penguin does not like anchors, that is why it will be much better for webmasters to use their brand names or some non-anchors links to let everyone know about their sites. Don't think of SEO when you write a content for your website, and better do not use keywords as anchors for your links. It will not please Penguin at all.
Quantity is not quality
Penguin will notice a sudden big number of your backlinks at once, and it will consider all them as spam and your attempts to get high rankings dishonestly. That is why it would not be wise to post a big number of articles with many backlinks at once, because quantity will not work on you anymore. The time of a really good and qualitative content has finally come, that is why we should pay much more attention to what we write and post at our websites, how often we do that (is it really necessary to post articles every day?), and how many articles we write for other websites to make our own blogs popular.
By Alex Strike, a copywriter of Writing-Help.com , a website that helps people with paper writing and reaching their academic goals.