IBM are widely regarded as a market leader in the social business industry. This week they sought to solidify that position with an improvement to their social business platform that sees the industry's first fully integrated social email solution.
The new functionality aims to provide users with a single access point for all of their online collaboration tools, whether that be email, social media, document sharing or more.
The new feature ensures email remains central to how employees communicate. Research has revealed that 116 billion emails are sent each and every day between 800 million workers. This volume dwarfs the content shared via social networks such as Facebook and Twitter.
The key therefore is to ensure email remains part of the enterprise social environment and not siloed. IBM aim to place email at the core of their social business offerings, using it to drive knowledge sharing, employee productivity and, as a result, business value.
The connectivity is not limited to those using IBM email clients. Windows users can also connect to the social enterprise software, allowing employees to share files and communities directly through Outlook.
"We're very excited about IBM's new social offering. The ability to integrate our critical business processes directly into our email platform can allow users to be more productive in the one tool where they spend a majority of their day." said John Roling , director of IT at Czarnowski, an IBM client. "Today our customers do not think email is dead. In fact it's still their preferred way for communicating with us. Now by bridging email with social applications our team can be more connected and productive than ever."