Ideas for Using Beacons to Enhance Events
Ideas for Using Beacons to Enhance Events
Want to bring some flair to your next event? Below are some ideas and overviews of how you can use beacon technology.
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In large events and conferences, attendees tend to feel lost without help.
Where am I? Where should I go? Is the event actually worth my time? Whom should I interact with? Where do I find them? What is the schedule? ‘This is so boring’… ‘I shouldn’t be here in the first place’ are some of the periodic views and queries that Apple sought to address when it announced iBeacons at WWDC 2013
Beacons are tiny smart objects that you can put in an event’s space without anybody noticing. They continuously transmit Bluetooth signals, which attendees’ smartphones can detect and follow, provided the right app is installed.
Nowadays, retailers increasingly rely upon beacons to deflect cut-throat competition from online retailers that are roaring high these days and are quite profound in the ‘mobility solution’ space. They have turned out to be more of a need than a luxury for successful event engagement and outcomes.
A survey conducted by inMarket on IoT devices and app development states that events and conferences saw a 45% increase in interaction rate with attendees because of beacon technology.
I will walk you through creative ways in which an already-recognized technology like beacons can be used.
1. Quick Event Registration
Nobody likes to wait in a queue to register for an event. It annoys people and consumes a lot of time. With a beacon device at the entry points, the attendees can register for the event with a scan or a QR code or from within the app itself by entering basic information
Upon successful scan or registration, the beacon will check the visitor in and direct them to collect the ‘welcome kit’.
2. Smart Networking
A larger reason for visiting an event is to build professional networks. That’s why you must move around, looking at attendee’s badges. With geofencing, beacons can tell who is present in a room at any point of time. The app will tell you their name, employer, and designation.
A quick LinkedIn search will give you enough detail to strike a meaningful conversation with any of them. You can strike a partnership or even convince them to invest in your startup.
In 2014, at the Cannes Lion Film Festival, beacons were implemented for a similar reason with “Around Me”.
3. Food and Beverage Guide
Without saying, food and refreshments are an integral part of any event — just as much as sessions, speakers, booth, networking, and collaterals are. Corporate events host people in large numbers coming, sometimes, from all over the world.
Thus, serving food as per everybody’s taste in an event is necessary for a complete event experience. It’s a basic requirement to arrange for food that caters to every eventgoer.
Beacons guide eventgoers to their favored form of refreshments, fresh varieties, or choices while also providing them information on ingredients or food component that they might want to avoid due to health reasons, dietary restrictions, or allergic reactions.
The use of beacons provides event organizer and planners with the necessary data on food habits and preferences and helps them plan better for upcoming events of a similar scale.
4. Floor Maps
In large event locations, where several different mini events are going on simultaneously for different sets of audiences, attendees often lose track of where their event is. With beacon technology, event organizers can prepare floor maps to let attendees navigate to their event without ever getting lost.
The event app installed on an attendee’s app will have their entire event schedule. They will get a reminder whenever an event is about to start with the option to navigate to that event, much like Google Maps do. Beacons are the perfect location identifier for mobile apps.
Gamification is a crucial element to keep eventgoers engaged. One way is to keep pushing Q&As, tips, and wow facts to the app as the event progresses. Put participants on a leaderboard and reward those at the top at the end of each day. That is sure to put your event engagement factor on the next level.
Value actions such participating in a survey or filling a feedback form can be clubbed with swag products or giveaways. Beacons also help in asset tracking and management
By empowering you to bring pioneering changes in the old-school event experience, beacons can be hailed as a vital part of any upcoming event’s engagement strategy in the coming time.
Published at DZone with permission of Adam Wills , DZone MVB. See the original article here.
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