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If HQ Trivia Wants to Change the Game, It’s Got to Change Its Performance.

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If HQ Trivia Wants to Change the Game, It’s Got to Change Its Performance.

HQ Trivia has done a great job of revolutionizing the game show industry, but can it keep the lead it has with constant performance issues?

· Performance Zone ·
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Disruption is no easy task. Take it from trailblazers like Netflix, Lyft, and Grubhub: performance is everything. In a day and age where almost any idea can be replicated, staying ahead of competition is key to user retention and adoption, and a major factor in delighting and keeping customers is digital performance.

HQ Trivia, a relatively new mobile app and trivia game, is shaking up the game show industry, striving to revolutionize the way we interact with game shows. The app launches a live game show starting at 3:00pm EST every day, with an additional round at 9:00pm EST during the week. The show asks a total of 12 questions with a 10 second response time; if the answer is correct, you move on, if it is wrong you’re eliminated.

It’s gained traction fairly quickly, with almost 1.2 million players in a mere 6 months after its initial launch. But unfortunately, gaining users is not the same as retaining them. The app has recently been plagued by lags and glitches. And people are not thrilled…

When users open the app to access the game and answer questions, the app seizes up and often freezes, goes to a technical difficulty screen, and sometimes even boots you from the game. What once user to excite users, now leaves players disappointed by a deprecated experience.

While HQ Trivia crafted a great idea that people were enthusiastic about, their continued performance issues are hindering the app’s success. Users will continue to abandon the application if HQ is unable to keep up with the user demand they generate. Or worse, a competitor will optimize the process first and overshadow HQ’s efforts.

We can’t stress enough how important it is to test and monitor performance to avoid creating negative user experience. Dropping the ball when users rely on your digital platforms is unfortunately something that quite literally can shut down a company. Monitoring proactively can help identify performance deviations before real users encounter the lags and/or glitches, so you can retain users and continue to provide an unparalleled experience. Hypothetically, if HQ were to monitor their application performance using an advanced synthetic monitoring tool they would be able to:

  • Identify performance deviations and anomalies.

  • Pinpoint where the app is slow or failing.

  • Understand what is causing the app to slow down.

  • Understand what aspects of their app are not functioning as expected.

  • Fix the object or problem that is slowing down the app or causing the app to fail.

  • Report on these metrics and iteratively improve their application performance.

With full visibility into their application, making changes to optimize user experience would be immensely easier, and taking a proactive approach ensures that when it’s time to play, the app is performing at its best. Not to mention, getting started monitoring a web, mobile, or cloud application, and even APIs easier and more painless than ever. Hopefully 2018 will be the year that everyone recognizes the value of monitoring early and monitoring often, but until then, we'll continue to report on #whymonitoringmatters. 

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performance and monitoring ,mobile app latest trends ,mobile application churn ,mobile application performance ,mobile application testing ,hq trivia ,disruption

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