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Improve Marketing Strategy With HTML Email Templates Design

DZone's Guide to

Improve Marketing Strategy With HTML Email Templates Design

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The trends in online marketing are changing with some of the new technologies overtaking the older ones. With the introduction of tools such as email template, it has become an easier job for a business owner to advertise his services with attractive designs. Email templates are the future of marketing in this digital world as they have the potential to attract users attention towards business services. Emails are considered an effective medium as they act as the best communication channel between the audience and the entrepreneur. Thus getting an edge over competitor’s business is the easiest with HTML email templates design.


Email templates can be created in a variety of designs and for assorted platforms. It is also important to make clear that the template is required for the marketing of the products or the services. This will help the designers to create purpose specific templates. It is also important for a designer to keep below listed points in the mind while email templates either for a product or for services.


  • Ensure compelling content at the top of the design. It helps to attract user’s attention.
  • Easy scanned content having relevancy in the subject matter
  • It is not advisable to use images for important content such as headline and call-to-action buttons
  • Including a plain text with the HTML email templates design always works in grabbing user’s attraction


Besides keeping the listed points in the mind, ensure that the designer is well aware of the responsive email template designing. Responsive emails have now become a necessity as an increased number of users will use their phones, tablets, etc to operate a mail. Moreover, with a responsive design at hand, the reach of the email template extends to larger audience base.


As soon as a template is designed successfully, it must be assessed well to test how it works. The testing is the last and the most important phase that must be performed well to ensure the potential of the designed template.


An email template designed attractively has the capacity to engage the customer. Moreover, it can also be customized to personalize the business message. A customized message will also offer the following benefits:


  • Sustains the corporate voice
  • Crisp information addressed directly to the user
  • Easy to use, create and read
  • Informative news in single page



Customizing text for users helps them to develop a sense of engagement while reading the message. It increases the success of the template and the share of the profit for the owner.  

Topics:
tech marketing

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