In Business Student vs. DevOps, the Customer Wins!
A third player has entered the game of DevOps: the business leader.
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I am a senior at University of Wisconsin-Madison majoring in Marketing and Management/Human Resources – Entrepreneurship. But in real life, I’m a DevOps intern. While I am alright with a computer, I would not consider myself someone with a lot of tech knowledge, and DevOps is a very much the turf of the tech heavyweights. At first I thought maybe I would suffer from a little overreach — my own personal “A Bridge Too Far.”
Looking forward to what I wanted to do with my education and career, the tech world always seemed so outrageous. Most business students do not have the first clue about the tech world, let alone ever having heard of DevOps. So when I was given the opportunity to be a marketing and recruiting intern at xOps, I was very intrigued and excited by the opportunity. At the same time, I wasn’t so sure about what I was getting into. I went their DevOps training to learn about the basics, learned about their different open source tools, and how they are built. Ironically, I had just finished business law, where I learned about patents and protecting all your secrets at all costs, and now I see that all these new tools are open-source! It really is a different place for a business student.
However, as I learned the basics and got more comfortable in the new environment, I started to catch on to some things. This new DevOps world is growing fast, but is not without its growing pains. Someone on the outside might think it is a challenge to round up enough developers to get a project finished. Or you might think, "How are we supposed to find the right people to build this?"
Nevertheless, it seemed to me, as a business student, that even with the growing popularity of tech and other software driven majors, the real issue would not be finding developers, but finding and keeping customers. At xOps, a leader in DevOps consulting and IT services, our problems with looking for developers became how many are we capable of bringing on, rather than can we find someone to help out.
What I really saw in terms of unmet market needs was the absurd situation of the shortage of business people in the tech world. This interesting situation got me thinking about why this was, and what it is caused by it. I believe that there is this shortage simply because business students end up intimidated by the tech community, get scared off initially, and never have any desire to learn or get involved. I see this in the UW business school, and I felt it myself when I first started out.
This shortage of business-minded individuals will stand out in the culture of companies. While you may have the best team of engineers building the best products possible, without those business-minded thinkers, you miss out on a different way of viewing the whole process. Businessmen and businesswomen understand that it is all about the customer! As a marketing and management/entrepreneurship major, I personally spend a lot of time learning how to work through the consumer perspective, how to best enhance the user experience, and even about how to best improve and implement culture that fits in through a company.
So help out the business kids who may be intimidated by the tech community. Understand that their skills may not help with what interests you, but will help bring out the best in your culture and company. You might just need to give them a little help and insight, and you can trust they will learn quickly and bring a different and necessary perspective to the table.
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