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Innovation vs Transformation


We have seen that crowdsourcing ideas generates far more innovative solutions. Is there an opportunity to go beyond idea generation and extend this way of working to actually make change happen in a more collaborative, technology enabled way?

Within the context of innovation, crowdsourcing has demonstrated clear strengths in engaging lots of employees effectively, generating creative solutions, and gaining positive momentum for something new. However, these initiatives often have difficulty with execution, lack strategic alignment, robust processes and often deliver very little return on investment.

By contrast, traditional transformation approaches are strong in the mechanics for delivery, if not too strong for the dynamic and disruptive markets of today, being long, expensive and high risk. The risk results from poor engagement, trying to deliver ‘me too’ solutions which generates resistance at every turn.

Where the innovation agenda is enabled through technology, transformation programmes are generally managed manually with spreadsheets and workshops. This means engaging people effectively is a time intensive and difficult exercise.

Utilising the concept of crowdsourcing for transformational change initiatives makes engagement of employees a core driver of change, rather than a supporting activity. This shifts the paradigm of change, creating a pull dynamic rather than change being a top-down or push exercise.

Pinipa is a change platform for crowdsourcing business transformations. It supports the entire change process in a simple and engaging way that allows employees to get actively involved in shaping and delivering change.

It starts with the ‘where’ – the goals and strategic objectives the programme will enable – and leaves the ‘what’ and the ‘how’ for the crowd to determine. It is designed to support the complexities of transformational change, in a simple, user-friendly way so that everyone will feel comfortable contributing.

People will naturally support what they have been involved in creating. The energy generated by a crowd has the power to deliver greater business value, significantly faster and at less cost than any project team could possibly achieve.


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