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An innovative approach to promoting cycling

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An innovative approach to promoting cycling

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As an ardent cyclist myself, I’m equal part excited and intrigued by the rapid growth in cycling in London over the last few years.  Despite the high profile incidents on the roads in recent years, the number of people turning to two wheels to get about continues to mushroom, whilst the Boris Bike rental scheme is widely regarded as a success.

So it was interesting to read therefore about a fascinating new project in Brazil that aims to boost cycling there.  The project, known as Huma Klabin, is a new property development in the São Paulo region of Brazil.  The development will be in prime cycling location, with a number of cycle paths located near by the project.

To help encourage residents to cycle, each new property purchase in the project comes complete with a brand new, free fold-up bike.  The bikes, which are said to be worth $1,000, are part of the development company’s aim to reduce pollution and carbon emissions in the city, and form part of a wider range of initiatives, including communal features in the development, such as a gym and pool.

The project has not yet placed a brick in anger, but house hunters are encouraged to get in touch with developers for information about the project.  With property prices still at very high levels around the world, developers are increasingly turning to incentives such as this one to try and attract buyers.  World Housing, in Canada, for instance, try and tap into our altruistic side, with the promise of building a home for a needy individual for each property they sell in the developed world.

Would these kind of offers tempt you to buy a particular property?

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