Is There a Need to Move Your eCommerce to mCommerce?
In this article, I'll briefly talk about the advantages of developing responsive websites for mobile. Read on for more info.
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A study by Statista in 2015 showed that 131.4 million users have made at least one purchase using a mobile app in 2015. This number is expected to grow in the coming years as rapid adoption of mobile technology is rampant across the globe. In recognition of the importance of mobile platform, Google is offering perks to websites that are responsive.
Need for Mobile App for eCommerce
Though responsive websites are convenient for customers and the business, there are multiple features that can be added on mobile applications to deliver a highly personal shopping experience. New technologies such as the iBeacons, wallets and image recognition can be used to create a real life in-store shopping experience for customers.
From the developer’s perspective, where the product catalogue is immense, mobile websites will be unable to handle the size and deliver a seamless experience. In such cases, mobile applications are more lucrative.
Mobile App Technologies in Trend
Here are a few technologies that come in the latest mobile systems that can be used to deliver enhanced shopping experience.
Most of these technologies are within reach of businesses of all size and scale. Compared to the competition and returns generated, the investment is not very big and within reach of all customers.
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