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social-business,strategy,opinions,social business

Key steps to build a social business strategy

There's an interesting infographic below from INXPO , where they outline the importance of social business to strategy.  They end by outlining 10 steps to becoming a social business.

  1. Replace traditional marketing with content marketing
  2. Recruit a chief social evangelist
  3. Become your own media publisher
  4. Use social analytics to drive key strategic decisions
  5. Chief marketing and sales officers will be social or become obsolete
  6. Engage external communities formed around your brand's value proposition
  7. Invest in social media training and certification
  8. Deploy social platforms to support your social business strategy
  9. Leverage employees, suppliers and partners as sources of innovation
  10. Re-focus human resources on human experience

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