Key steps to build a social business strategy
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Key steps to build a social business strategy
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Join For FreeThere's an interesting infographic below from INXPO , where they outline the importance of social business to strategy. They end by outlining 10 steps to becoming a social business.
- Replace traditional marketing with content marketing
- Recruit a chief social evangelist
- Become your own media publisher
- Use social analytics to drive key strategic decisions
- Chief marketing and sales officers will be social or become obsolete
- Engage external communities formed around your brand's value proposition
- Invest in social media training and certification
- Deploy social platforms to support your social business strategy
- Leverage employees, suppliers and partners as sources of innovation
- Re-focus human resources on human experience
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