Key steps to build a social business strategy
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there's an interesting infographic below from inxpo , where they outline the importance of social business to strategy. they end by outlining 10 steps to becoming a social business.
- replace traditional marketing with content marketing
- recruit a chief social evangelist
- become your own media publisher
- use social analytics to drive key strategic decisions
- chief marketing and sales officers will be social or become obsolete
- engage external communities formed around your brand's value proposition
- invest in social media training and certification
- deploy social platforms to support your social business strategy
- leverage employees, suppliers and partners as sources of innovation
- re-focus human resources on human experience
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