Leveraging Gamification in your Mobile App for Superior User Experience: Top Tips
This article takes a deep dive into how gamifying some steps of the user journey within mobile applications can help them stand out in the highly competitive app stores.
Join the DZone community and get the full member experience.Join For Free
In general, video games are considered to be dopamine-releasing products. When you're happy or excited, the chemical is released into your system. To make a non-gaming app more enticing to users, you must provide them with a cause to return and compete with one another regularly. Therefore, it is safe to assume that incorporating this experience into any of your applications makes them more joyful for your customers to use.
Having to rewrite your website or app is the least appealing aspect of this solution. The addition of gamification to your program does nothing to improve its performance; rather, it just enriches the user experience by making it more entertaining and rewarding for the user. The inclusion of gamification elements directly influences the number of downloads of an app.
What Is Gamification in a Mobile Application?
The technique of introducing game components and circumstances into a mobile application to improve the user experience is referred to as gamification of mobile apps. The app's entertaining features contribute to the rise in visitors to the app, which is good. Additionally, users are more likely to return to an app if they had a positive experience with it. It’s important that you consider elements that can be gamified from the conceptual stage of mobile app development.
The utilization of gaming features such as social interaction, progress display, prizes, and leaderboards makes it one of the most effective marketing tactics. It is possible to attract more players to your game by improving the user experience, enhancing user engagement, and motivating people through increased interactive aspects. There is a bigger chance of winning, which almost always leads to a more substantial impact on the behavior of users.
Tips To Leveraging Gamification in Your Mobile App
It's essential to learn about the many sorts of games out there
Putting forth the necessary effort to discover how different games affect players' behavior be required. For example, the amount of money a consumer spends at a firm is typically linked to the existence of a reward program. In other circumstances, though, this is not a practical marketing tactic to employ. It is advantageous for businesses that offer items that are consumed quickly, such as food or coffee, to implement reward systems.
Recognize your intended audience
Understanding your consumers' motives is the first step to enticing them. On the other hand, what keeps them engaged through the last act? Consider how a Generation X buyer may not find the same games as a millennial. The most challenging part of gamifying marketing activities is this. You'll likely experience a lot of trial and error during this process. Although it helps you choose the best strategy to engage your audience, it isn't necessary.
Rewards should be used wisely
Many firms have found that offering free is an excellent way to get customers to open their wallets for future purchases. Using gamification, you may get fit for free and get the benefits of the game's mechanics. In addition, those who enjoy the product are more likely to purchase a premium membership. Even though expensive prizes are often the most effective, this isn't always the case. Achieving certain goals while playing a video game often earns players achievement rewards in today's market.
Additional offers and discounts may be available for a limited period. As a result, customers feel more engaged, but companies also make more money. Maintaining an appropriate balance between complexity and user participation is essential. Users may leave the software if the task becomes too challenging.
As a result, consumers may feel bored if the gamification process is too simple. As a consequence, make sure that the gamification process has a positive impact on consumer education and maintains a sense of equilibrium.
Investigate the market in detail
There is nothing wrong with expanding your business into neighboring industries. Diversification has benefitted a significant number of businesses throughout the years. Buyers, on the other hand, must recognize the connection between the two. In any other case, the experience may backfire, resulting in a sensation of detachment from the world.
Make gaming more accessible to everyone
It is possible to encourage gamification in marketing by making it as easy as possible. When it comes to your consumers, the last thing you want them to encounter is confusion or a lack of quick delight. Customers do not consider it worthwhile of their time if it does not match their requirements.
The fact that so many retail rewards programs are functional is evidence of this. For example, if you shop at specific grocery stores and spend $100 or more each month, you may be eligible for gas savings incentives. The greater the discount, the greater the number of shop individuals.
Keep people interested by giving them tips on how they can get better. As a result, it inspires players to keep going by walking them through the process step-by-step. By giving customers ideas and hints, you show that your business cares about how much fun they have while playing. When their achievement is yours in the end, you should be happy for them as well because no one enjoys playing a game they know to fail. It gives them a sense of reason to help other people.
Meet the needs of your audience
Advertising campaigns that use game mechanics are the best. Remember, too, that rewards and activities from last year may not work as well this year as they did last year. To make gamification better in the future, you need to collect data and figure out what customers do and how they do it.
Keep track of as many parts of the game as you can. Using tracking, you can find out what your audience is interested in and which awards work the best for your business.
The last shot
Game-based apps are the best way to keep your customers interested in your apps and keep them coming back. Because it doesn't cost much money to use, this is a great idea. In-app challenges, attractive badges, and simple competitions can keep users interested and excited about the app.
The most successful campaigns are the ones that get the people they want to see. Everyone does not like the same game. It's possible that gamifying your brand's experience could lead to more sales, leads, and overall success for your business.
Opinions expressed by DZone contributors are their own.