Pyze, the first business intelligence platform enabling mobile app publishers of all sizes to maximize app growth and personalize engagement, today announced the addition of two new features – loyalty and attrition management – to its Pyze Growth Intelligence® platform. These new features address the toughest challenges faced today by the mobile app industry – growing, retaining users, and providing a superior customer experience (CX).
According to Forrester, a select few apps account for 88 percent of smartphone owners’ total app usage, which means most app publishers must fight for screen time. App publishers struggle to identify which aspects of their apps create stickiness and which user attributes lead to loyalty or attrition. Without this knowledge, they cannot make informed decisions about which product features to adjust to improve app stickiness, or how to target specific user sets with which messages, based one each user group’s loyalty or attrition rates.
“Deep understanding of user behavior that leads to loyalty or attrition has been a highly desired feature by our customers,” said Dickey Singh, co-founder and CEO of Pyze. “We’re excited to integrate these new capabilities into our platform to not just provide deeper exploration across the entire user base, but also enable our customers to re-engage attrition-risk users and retain loyal users in the free ‘game changer’ tier. Today’s announcement provides the sophisticated marketing services all app publishers need to be successful in the app store.”
As part of the Pyze Growth Intelligence platform, the Intelligence Explorer uses machine learning to solve both of these problems. It enables real-time exploration to identify patterns and relationships between data, and unveil which user dimension attributes yield various types of app engagement. Such exploratory data analysis typically takes several weeks, as it requires exporting data into disparate systems and expert data scientists to reveal actionable insights. The Intelligence Explorer reduces this timeframe to mere seconds, so marketers can explore and take action on these data sets in real-time.
As of today, the Intelligence Explorer now includes Attrition Risk and Loyalty dimensions that can be combined with previously available dimensions like engagement, recency or revenue to explore the entire user base, whether it’s ten thousand users, ten million or even more. Finding and reaching out to active loyal users in a specific cohort with low revenue is now as easy as identifying attrition risk users who joined two to four months ago.
“We’re extremely excited about the ability to explore loyalty and attrition through the Intelligence Explorer to understand which product enhancements can make our apps stickier,” said Nav Sandhu, CEO of Terafyle, a fast-growing service that allows users to manage media and content between remote computers and cloud storage services. “The churn reduction capabilities being added to Pyze Growth Automation are extremely helpful in re-engaging at risk users. Until now, we’ve been doing a fair amount of manual analysis to identify users who have stopped using our app and then used third party tools to build campaigns for engaging those users.”
Another common challenge faced by mobile marketers and app publishers is engaging with the right users at the right time. To address this challenge, Pyze has added Engagement, Retention, and Resurrection capabilities in Growth Automation to reduce user churn and abandonment by automatically re-engaging with attrition risk users and resurrecting lost users at scale. Based on the data sets identified by the Intelligence Explorer, users can leverage the Growth Automation to engage with users based on workflows defined by behavior, actions, and milestones.
Together, the Intelligence Explorer and Growth Automation tools enable mobile marketers and app publishers to create meaningful relationships, and superior CX, with users based on automated, customizable interactions.
Pyze Growth Intelligence is generally available free of charge, offering the same capabilities for which other vendors charge thousands of dollars per month.