Growth Opportunities Through Subscription Incentives and More

DZone 's Guide to

Growth Opportunities Through Subscription Incentives and More

The maturing app market & subscription incentives means growth opportunity for app publishers. Read on to find out how.

· Mobile Zone ·
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Day in Life of a Mobile User in 2016

Average # of apps install on device (excluding preinstalled) average # of apps used daily Average # of apps accounting for 80% of app usage Time spent on phone per day Most commonly used apps
37 12 3 5 Hours Facebook, Chrome, YouTube
Worldwide 33 12 3 4 Hours Facebook, WhatsApp, Chrome

Users Spend 4 to 5 Hours a Day on Apps

Worldwide, mobile users spend 4 hours per day on an average on their devices. For US, the number is 5 hours per day. Mobile Market is maturing to a level that apps are increasingly used to accomplish more and more tasks, at home, at work, and for entertainment.  With so much competition between apps that solve a need and do it providing a personalized experience are the ones that will win. Four to five hours is a significant amount of time considering people sleep for a third of the day.

Users Are Installing More Apps

Average number of user installed apps (excluding pre-installed) is up to 37 in the US (from 26.7 in 2015).  The number globally is lower at 33 — another sign that mobile market is maturing. Devices with lower memory are popular in developing countries, indicated by the difference, 37 in the US and 33 globally.

  • App developers should keep apps lightweight. Smaller apps are faster to download and leave more storage room on the device.
  • Consider lazy loading of app resources. The resources should be requested when the app is likely to enter the appropriate state. For example, in a game with many levels, the user needs only the resources associated with the current and next levels.
  • When an app has resources that are used infrequently, they can be left on the cloud and requested as they are needed. For example, an app tutorial is usually shown once after the app is opened for the first time, and may never be used again. The app requests the tutorial on first launch, and then requests the tutorial only when needed or when new features are added.
  • Remote storage of in-app purchase resources. The app offers in-app purchases that include additional resources. The resources for purchased modules are requested by the app after it is launched.
  • See On Demand resources for iOS 9+
  • Users use apps that interact with users in a meaningful way without spamming them.

Users Are Using More Apps Daily

Mary Meeker reports that users are using 12 apps daily with 80% of time on top three apps (Facebook, WhatsApp and YouTube). This is significantly up from previous numbers by statistica:  43 percent of respondents stated that they used an average of 4 to 6 mobile apps on a daily basis.

  • The competition stays fierce.
  • Mobile market is maturing as users are increasingly relying on mobile for m-commerce, managing app-controlled drones, messaging with users and bots, etc.
  • Users use apps that interact with users in a meaningful and personalized way without spamming them.

Apple Is Committed to Making the App Store More Profitable for App Publishers With Renewed Focus and Energy

Although not from Mary Meeker’s postmortem Internet trends, Phil Schiller – who took over the Apple app stores last year in an interview with Lauren Goode of TheVerge is revamping the app store.

  • More monetization opportunities for app publishers with better pricing for subscriptions with 85:15 split in favor of app publishers after the first year.
  • App store approvals are down to two days for 90% apps
  • App publishers had been vocal about how the app store was stagnating and this boost is good news for most app publishers
app, apple, growth, market, mobile, publishers

Published at DZone with permission of Dickey Singh , DZone MVB. See the original article here.

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