With a view to simplifying digital advertising and creating
a larger "ecosystem" connecting advertisers and publishers, Microsoft
has announced the launch of its digital advertising platform in India. The platform is called Microsoft Digital Advertising
It has already started work for
- social networking site
- investment portal EquityMaster,
- HDFC Securities, and
- Bollywood Hungama
The overall digital advertising market in India is valued at nearly Rs 500
crore, and is growing at an annual rate of 60%. Its contribution to the total
advertising market in India
is just 1%, but Microsoft anticipates this contribution would go up to match
the levels in developed countries like United
Kingdom and the United States where it contributes
12% to the total advertising market.
Microsoft also unveiled its mobile advertising initiatives.
Mr. Jaspreet Bindra, India country manager, online services, Microsoft,
said, "With around 200 million mobile phones, advertising solutions on
mobiles will help expand the advertiser base."