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Mobile Application Development Trends to Watch Out for in 2015

· Mobile Zone

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Mobile platform has been at the center stage of technology innovation from the past few years and has witnessed massive growth in terms of user adoption and market penetration. Growth in mobile platforms has played a pivotal role in supporting digital marketing and enterprise mobility. Organizations today are gearing up by developing applications for various mobile platforms like iOS, Android and Windows Phone. Large organizations in various sectors like finance, manufacturing, retail etc. are moving towards workforce mobility in which they are enabling their employees to work through devices like smart phones, tablets and laptops. This is driving the development of a large number of enterprise mobile applications, which help maximize the productivity of the workforce.

With rapid advancements in mobile space and rise in smart phone users, new trends are set to emerge in 2015. Some of the most important trends that we may witness in 2015 are:

Personalized User Experience

In 2015, most mobile applications will offer personalized content and services. Services only available on the web will go mobile. New applications will be introduced, which will allow customers to create, modify, share and purchase personalized products and services. New techniques will be developed to effectively use big data to feed mobile analytics tools, which will drive the personalization of applications and services in 2015. Organizations will be serving customers with relevant content that is specific to the individual by collecting information from their mobile devices. This will result in customers spending less time in selecting what they like since they can view results according to their personal preferences. Thus, personalization will be one of the most important aspects of mobile application development in 2015.

Rise of Mobile Payment

Growth in mobile payment has been stagnant due to insufficient user adoption due to concerns regarding security. Payments through mobile applications using near field communications (NFC) technology is picking up pace due to the recent upgrades by Apple where it has introduced a mobile payment system with NFC and have persuaded a large number of stores and businesses to accept payment through this system. In 2015, mobile payment is expected to grow rapidly with the development of secure mobile applications. Mobile payment solutions like CurrentC by MCX, Apple Pay and Google wallet indicates that mobile payment is going to see tremendous growth in 2015. Mobile applications designed for Android, iOS and Windows Phone are also integrating with these payment systems to enable the customer to securely purchase products and services from their smart phone.

HTML 5 and Hybrid Development

Building a native application for each mobile platform consumes good amount of time and resources. The alternate approach is software development  in HTML5 for creating mobile web applications for all platforms. The later approach allows for rapid development with fewer resources. However, in the recent times, a hybrid approach has been developed. In this method, HTML5 software is wrapped around in a native mobile application on each platform and device. This has allowed for rapid development of mobile applications without compromising the user experience. Recent releases of mobile operating systems like Android Lollipop and iOS 8 have added a number of new features like Web GL and Web Audio to improve the processing of HTML5 on their respective devices.

Enterprise applications

Agility is becoming an important aspect in the delivery of enterprise services. Most businesses need to rapidly respond to changes with release of updates for their enterprise applications within a specific time constraint. Advances in technologies like HTML5 will allow for development of rich enterprise applications with a very little overhead. This indicates that 2015 will see rapid development and agility in development and adoption of enterprise mobile applications.

Content Rich Applications

2015 will bring a host of new mobile applications with a rich design, user interface and improved speed. With availability of faster hardware and its falling prices, mobile application developers will now have freedom to create innovative applications, which were previously limited by processing power. Increase in mobile screen resolution and advancement to 64 bit processors will result in a number of existing applications updating to the latest standards. New advancements in design by Google's Android 5 also known as “Material design”, will force the competitors to enhance their design standards. Mobile applications in 2015 will witness higher resolution, crisper and sharper interface designs and improved hardware support. By the end of 2015, 64 bit is expected to be the standard for all mobile devices and new applications.

Choose your own device (CYOD):

In 2014, mobile entered into the enterprise segment and thereby into workplaces. Bring your own device (BYOD) became popular and saw widespread adoption. Companies that promoted BYOD invested in application development for different mobile platforms and devices. With this, companies no longer need to provide a specific device to its employees like BlackBerry. They invest in application development for different mobile platforms and the employee can use it on their own personal mobile devices. This trend is expected to fade and give way to choose your own device (CYOD) in 2015. CYOD also known as corporate owned personally enabled (COPE) devices are expected to replace BYOD. CYOD will enable the user to choose a device from a given list. This will allow the company to develop and support applications for a specific set of devices. Thus, in 2015 COPE is expected to become the new standard for enterprise computing.

Rapid advancements in mobile technologies, launch of new platforms and devices, development of applications with better designs, performance and extended functionality backed by fading difference between the processing power of regular computers and mobile platforms will drive mobile growth and adoption in 2015.

Do you know Why Apps Succeed? Perfecto Mobile analyzed over 1,000 responses to their Digial Quality Strategies survey and aim to answer the question, "Why do apps succeed?" in this exclusive report.

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