Mobile Development: App Usage Trends, App Store Optimization, and More!
This week's mobile development trends include trends in app use, app store optimization, organic downloads, and gaming.
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appflyer has released some new data about app usage and when users are most active. the report gives figures on use rate for both ios and android and when users on both platforms are most likely to install new apps. both platforms experience large peaks on the weekends but android is noticeably more stable throughout the week for user acquisition.image via chartboost
roofdog games experienced great success with their first title, extreme road trip. but since then, the hit games have dried up. despite this, guillaume germain, the company’s founder, insisted that the studio is more successful than ever due to concentrating on releasing high-quality games rather than investing in marketing to get into the top 200 games.image via pocketgamer.biz
having to shell out for user acquisition can be daunting if it’s something new to you. if you’re nervous about getting a return on your investment, check out this guide from torulf jernström. he covers how to bid for ads, the different types of campaigns, and how to avoid spending more that you want on ua.image via venturebeat
app store optimization is becoming more and more important as the marketplace grows. and while it's been covered many times in the past, check out this article for some great info on optimizing your rank. you’ll need to take on-page and off page factors into account and act accordingly.image via gamesindustry.biz
with a slew of celebrities putting their names to mobile games in recent months, with varying levels of success, it’s now time for hasbro to bring their transformers franchise into the mix. in doing so, they’ve firmly invested in the mobile game market rather than console, with the main reason being the longevity that a free-to-play model brings.image via gamasutra.com
with google play services to become available in china this year, a huge new market is opening for mobile games. while some developers may be rubbing their hands at the prospect of over 1 billion new potential users, it’s worth noting that the cost of user acquisition is set to rise with this change in the chinese market. find out more about entering the chinese market with this guide from lisa hanson.
v-play announced a brand new feature this week that should interest anyone involved with platformer development. the brand new level editor for platformers allows users to turn any platform game into a super mario maker style game. developers and players alike will be able to create and edit game levels on their desktop and mobile devices using draw, drag & drop capabilities.image via v-play
chartboost has made things a lot easier for their customers with the acquisition of roostr. the mobile game marketing platform has teamed up with roostr to give developers easy access to market influencers in an attempt to boost user acquisition. the influencers that roostr connect with are video reviewers on popular platforms such as youtube.image via chartboost.com
despite recent reports suggesting the mobile game market would reach a value of $115 billion by 2020, app annie has weighed in with their estimations. the mobile game analytics company have been more conservative with their numbers but also gave some more insight into what they expect to happen in the mobile economy. one thing they expect is for mobile games to make up over 33% of downloads by 2020 thanks to strong performances in east asia.image via gamasutra.com
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