Over a million developers have joined DZone.

Mobile Development: App Usage Trends, App Store Optimization, and More!

This week's mobile development trends include trends in app use, app store optimization, organic downloads, and gaming.

· Mobile Zone

Visually compose APIs with easy-to-use tooling. Learn how IBM API Connect provides near-universal access to data and services both on-premises and in the cloud, brought to you in partnership with IBM.

This week’s blog section has tips on app usage, ignoring marketing and paid UA. Read on to find out about app store optimization basics, the longevity of free-to-play games and how to be successful in China. You can’t miss it!

Chartboost acquiring Roostr, expected app revenue, and the new V-Play Level Editor dominate this week’s news section!


When Are Mobile App Users Most Active? The Answer Might Surprise You

This Week in Mobile Development!image via adweek

AppFlyer has released some new data about app usage and when users are most active. The report gives figures on use rate for both iOS and Android and when users on both platforms are most likely to install new apps. Both platforms experience large peaks on the weekends but Android is noticeably more stable throughout the week for user acquisition.

Why Roofdog Games Doesn’t Aim for the Top of the Mobile Game Charts

This Week in Mobile Development!image via chartboost

Roofdog Games experienced great success with their first title, Extreme Road Trip. But since then, the hit games have dried up. Despite this, Guillaume Germain, the company’s founder, insisted that the studio is more successful than ever due to concentrating on releasing high-quality games rather than investing in marketing to get into the top 200 games.

Everything You Ever Wanted to Know About Paid UA in 2,000 Words

This Week in Mobile Development!image via pocketgamer.biz

Having to shell out for user acquisition can be daunting if it’s something new to you. If you’re nervous about getting a return on your investment, check out this guide from Torulf Jernström. He covers how to bid for ads, the different types of campaigns, and how to avoid spending more that you want on UA.

Boosting Organic Downloads: ASO in 4 Simple Steps

This Week in Mobile Development!image via venturebeat

App store optimization is becoming more and more important as the marketplace grows. And while it's been covered many times in the past, check out this article for some great info on optimizing your rank. You’ll need to take on-page and off page factors into account and act accordingly.

“Console Games can be for Christmas, but Free-to-play is for Life”

This Week in Mobile Development!image via gamesindustry.biz

With a slew of celebrities putting their names to mobile games in recent months, with varying levels of success, it’s now time for Hasbro to bring their Transformers Franchise into the mix. In doing so, they’ve firmly invested in the mobile game market rather than console, with the main reason being the longevity that a free-to-play model brings.

The Top 14 Predictions for China’s Games Industry in 2016

This Week in Mobile Development!image via gamasutra.com

With Google Play services to become available in China this year, a huge new market is opening for mobile games. While some developers may be rubbing their hands at the prospect of over 1 billion new potential users, it’s worth noting that the cost of user acquisition is set to rise with this change in the Chinese market. Find out more about entering the Chinese market with this guide from Lisa Hanson.


How to Make a Game like Super Mario Maker with Our New Platformer Level Editor

This Week in Mobile Development!

V-Play announced a brand new feature this week that should interest anyone involved with platformer development. The brand new Level Editor for platformers allows users to turn any platform game into a Super Mario Maker style game. Developers and players alike will be able to create and edit game levels on their desktop and mobile devices using draw, drag & drop capabilities.

image via v-play

Chartboost Acquires Roostr to Connect You With Gaming Influencers

This Week in Mobile Development!

Chartboost has made things a lot easier for their customers with the acquisition of Roostr. The mobile game marketing platform has teamed up with Roostr to give developers easy access to market influencers in an attempt to boost user acquisition. The influencers that Roostr connect with are video reviewers on popular platforms such as YouTube.

image via chartboost.com

Mobile Games to Drive App Store Revenue to $101 Billion by 2020

This Week in Mobile Development!

Despite recent reports suggesting the mobile game market would reach a value of $115 billion by 2020, App Annie has weighed in with their estimations. The mobile game analytics company have been more conservative with their numbers but also gave some more insight into what they expect to happen in the mobile economy. One thing they expect is for mobile games to make up over 33% of downloads by 2020 thanks to strong performances in East Asia.

image via gamasutra.com            

The Mobile Zone is brought to you in partnership with Strongloop and IBM.  Visually compose APIs with easy-to-use tooling. Learn how IBM API Connect provides near-universal access to data and services both on-premises and in the cloud.


Published at DZone with permission of Michael Organ. See the original article here.

Opinions expressed by DZone contributors are their own.

The best of DZone straight to your inbox.

Please provide a valid email address.

Thanks for subscribing!

Awesome! Check your inbox to verify your email so you can start receiving the latest in tech news and resources.

{{ parent.title || parent.header.title}}

{{ parent.tldr }}

{{ parent.urlSource.name }}