Mobile First?!? Experience First! (Part 1: The World is Changing Fast)
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There's a big conversation we've been having inside Jive over the last several months (much of it driven by our fantastic new head of mobile products, Anuj Verma). This topic is bigger than one company or product and we'd like to open up the conversation with all of you: what do the changes in how the world interacts with each other and the web mean for business at large, and what does this change in our demands of the products that enable us?
In part 1, we'll review key trends we and others are seeing in the market that shape the new landscape, both in technology and shifting workforce demographics.
In part 2, we'll share how these trends have helped shape our thinking about products and user experience across devices at Jive.
Disruption, transition, and change form a familiar context for us at Jive. Against dramatically shifting behavioral and technology landscapes (the rise of social networks and increased sharing and transparency, the replatforming of the enterprise, the shift to cloud...), we have built Jive to improve the way people connect and work. And, we are now facing the single biggest and most globally disruptive change yet: mobile.
2014is the year that mobile Internet use surpasses desktops. It’s also the year when we flip to more people in the workforce having been born after 1984 than before (and they all grew up with a phone in their hand). It’s the year that the real fight for enabling employees hits the enterprise market.
We succeed in fixing work in this round only if we all drive through this change together. We succeed, and we all reap the rewards of the new way. We fail, and we go the way of the dinosaur, making way for the next new contender.
Fact: The way people connect is at a tipping point.
The following several charts are shared from Mary Meeker's outstanding 2013 Internet Trends Report. The whole presentation is well worth reviewing if you haven't seen it.
More Internet traffic will be coming from mobile devices than desktops in 2014. This is already the reality in India, China, and North Korea today.
And, mobile traffic as a % of total Internet traffic is growingfast.
It’s even more dramatic in consumer social: 68% of Facebook’s traffic comes from mobile, per their Q2 earnings report. For them, it’s monetize mobile or die.
Tablets only accelerate the shift with their unprecedented adoption. Tablets open up more possibilities for work, from anywhere, but come with experience expectations and capabilities more akin to a phone than a PC.
Fact: The workforce is changing - the majority have now grown up in an always-on, mobile world.
The workforce now has more people born after 1984 than before.
And the millennials aren’t alone in bringing their own devices to work. The vast majority of us are bringing more than one!
Mobile behaviors are shifting as well, more towards targeted, short-form, realtime communications that suit the device, growing privacy concerns, and our fragmented focus.
Enterprise solutions have been behind, but that's starting to change fast, to all of our benefit. In part 2, I'd like to share what these trends mean to us at Jive and our product strategy. In the meantime, we'd love to hear from you and open up the discussion:
- What disruption have you and your company experienced with the mobile revolution?
- What's the biggest barrier you face with trying to work remotely?
- What mobile apps have successfully won you over and replaced or displaced other apps for you?
- Where do you think the future of mobile at work is headed?
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